Archive for September, 2015

What have you retained from English Class?

7 ways to improve writing   Copy Editing and Proofreading

Communication is important to your business and a critical aspect of any good first impression. Technology-based communication is no exception, but not all of us have good grammar and writing skills. This new way of marketing your business requires information to be creative, relevant, and updated regularly to stay ahead of the competition. I am here to help with fresh ideas, concepts, and other issues that pertain to your industry and location. Refreshing your website, blog, and other social media with new content, articles, and profile updates is an ongoing process and it is my job to find the best way to portray what is significant about you and your company. Accuracy is paramount in research for content and presentation. Minor mistakes can reflect poorly and I can help you avoid them.


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Just For Fun

In honor of Yogi Berra I am reposting some of his more colorful quotes. These really make me laugh!

  • “Baseball is 90% mental and the other half is physical.”
  • “When you come to a fork in the road, take it.”
  • “It’s déjà vu all over again.”
  • “We made too many wrong mistakes.”
  • “If you don’t know where you’re going, you might wind up someplace else.”
  • “It gets late early out here.”
  • “I always thought that record would stand until it was broken.”
  • “Even Napoleon had his Watergate.”
  • “Pair up in threes.”
  • “The future ain’t what it used to be.”
  • “Slump? I ain’t in no slump … I just ain’t hitting.”
  • “Always go to other people’s funerals, otherwise they won’t come to yours.”
  • “It ain’t the heat, it’s the humility.”
  • “A nickel ain’t worth a dime anymore.”
  • “He hits from both sides of the plate. He’s amphibious.”
  • “You can observe a lot by watching.”
  •  “I usually take a two-hour nap from one to four.”
  • “Never answer an anonymous letter.”
  • “It ain’t over till it’s over.”
  • “I never said most of the things I said.”

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Social Media Impacts the Future of Business

20-social-media-icons  Forty percent of businesses may not exist in the next 10 years by refusing to adapt to social media and its impact on the company and its buyers. Learning how to benefit from social media doesn’t have to be complicated. If you personally can’t bend your mind around it, there are others who can. These people are driven to find the right types of content for your buyers and prospects so you can use your social media activity to find out what triggers your buyers interest, turning them into referral generators and advocates of your enterprise. Your new social media routine takes maybe 30 to 60 minutes a day, but manages to get backed up when it is not your personal priority.

Will 40% of companies die in the next 10 years then? Scribe Syndicate believes Darwin’s classic opinion that only people, companies and industries adapting to the change will survive.

If your company is not serious about change, you need to educate yourself. Find resources and guides that will help speed up your career. Don’t be passive in the race to digital transformation. Finding a social media content writer is a great first step. Scribe Syndicate is geared toward the small business preparing to innovate in this direction. Your competitor is another technology or media guru. Fear of this competitor’s thoughts should drive you to find every conceivable way to better serve your buyers. This doesn’t have anything to do with the size of your business.

Buyers are changing the way they contact and interact with businesses simply because of the ease of access to information. They don’t answer the phone or respond to cold calls or emails as they did before. They want to choose when to find a product or service when it is convenient for them. They will choose to connect with a business that sets its media apart from the rest and makes their experience relaxed and enjoyable. With continuous technological advances, this shift to putting consumers in the driver’s seat will remain.

If you are the leader of your business, you’re busy and have millions of things on your mind. But don’t jeopardize the health of your company. This means digital transformation and a shift from serving business partners first to serving customers first hoping that their success will promote your own in the end. If you believe the customer comes first, start making changes by getting your mind on track and understanding their new buying styles.

Explore further at: Sales for Life

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Why is social media content so important?

Your buyers have changed drastically in the last few years and it’s not going stop evolving.  Since 57% of the buying decision is now completed before consumers even get to your site, your content is critical in helping them to choose your service over another.  The consumer process and tools have changed and how you sell and connect with your clients must follow. Your role will be incredibly different in the next few years so learn how to create great content today to sway a buyers final choice! It is possible to do this yourself, but if your role as business owner is already consuming all of your time, consider contracting some help. Face it, you can’t do it all and delegating to others with expertise is a wise business decision. Many larger companies have marketing departments to handle this continual stream of research, articles, and blogs to capture their target audience’s attention. Smaller companies have the same need, just on a lesser scale. Take a look at this article to see what you are up against in the social media arena.

Are you Social Selling yet?  See more at: 12 Stats That Prove You Need to Start Social Selling.

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Why is Social Media Content So Important?


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