Archive for March, 2016
We are all familiar with the difference between using a desktop and a mobile device. Both display digital media on the internet, enabling us to view email, interact with social media, search for websites, listen to the radio, and watch television. As Wi-Fi became more accessible in public and more compact laptops, tablets, and smartphones made access to the internet more portable; we began using these devices throughout the day and from many locations. Smaller devices have increased the need for scalable design. What works great on a 17” screen with a keyboard or mouse, loses effectiveness on an often smaller, touchscreen device.
Design needs to work within a defined space by being easily navigated through swipes, pinches, zooms, and clicks. This intimately touchable area may only be 4” and needs to react to brief and deliberate fingertip contact to grab viewers’ emotions and awareness in a minuscule time frame. If a touchscreen requires multiple attempts to change pages or views, the visitor is frustrated and moves on to a more friendly design. The correct reaction slows the consumer down to focus on getting to know your site better. Mobile design is like a series of blind dates and the one with the best first impression wins every time.
What are Micro-Moments?
In the last few years, the sheer volume of online content has caused consumers to resort to scanning the bulk of this media looking for something to almost leap off the page and grab their attention. A new term has been coined in the industry to describe the intense moment of sudden interest: Micro-moments. These tiny moments of time are almost a subconscious reflex reaction. They are happening most often throughout the day on convenient, handheld smartphones. Customers are searching the web while standing in line at the store, stuck in traffic, or walking the dog. Their attention is already divided and you have to reach out and snag it.
How to Master the Moments
What are the ingredients to the perfect micro-moment? You have about one minute to get it right. Know your users intent and be in the right place at the most opportune time. This requires an extremely focused campaign, PPC advertising, and paid social media posts to find your target audience. Then you’ll need the perfect image, call to action, and placement on the page. Continue to test and review results because they are ever evolving. When it comes to video, micro-moments can last as long as four minutes. Your goal is to connect in the briefest time possible but still evoke that emotional reflexive response.
Advice to Business Owners
It is important to have a team, whether internal or external, with a plan to test and monitor results to optimize your websites, user experience, and ads. If not, you risk losing traffic and customers. Always be up to date on your business, marketing, mobile design and technology.
Solis, B., 2015. The New Moment of Truth: Google’s Micro-Moments Reshape the Marketing Funnel, Best Practices: 10 Ways Marketers Can Compete for Micro-Moments
Scheimer, M. 2015. Marketing, social media, and startups on a budget, digital marketing 2016: Five Areas of Focus, http://www.myfrugalbusiness.com/2015/11/digital-marketing-2016-mike-schiemer.html
Think with Google, 2015. An Introduction to Micro-Moments: What We’ve Learned, https://www.thinkwithgoogle.com/collections/micromoments.html
Social Media involves many different sites, individually or connected to each other through links (share buttons) that increase visibility when marketing. What began as a way of personal networking between friends and family are more often being used for business marketing. Each site has special tools for sharing your presence and interacting through conversations and images.
What is it?
Consumers won’t always follow a brand on social media, but they still want to be able to connect when they are ready. Social Media offers a point of contact by making your content constantly available and visible. It is important to find the right platform for your business, give your consumers a reliable place to find you, and create purpose driven posts. Some sites will be more compatible with your specific business goals.
- Facebook allows companies and consumers to interact by liking a page or post.
- Facebook and Twitter are great for connecting with brands.
- Pinterest and YouTube work best for getting information.
How to Use it
Create content that inspires curiosity. Take the time to consider the perfect title to hook your audience and make sure it is relevant to the information that follows. Small paragraphs should contain a sentence that helps transition to the next. Incorporate social share buttons, not only for the convenience of your visitors but also to significantly increase the visibility of your content. If you manage to get some readers, then your content is good and that means some of them will be willing to share your content. They are only going to share if it is easily done in one or two clicks. Don’t make them copy and paste.
Why We Use it
The purpose of Social Media has become a search for information and entertainment, not promotional pitches. What you really need to do is keep up the conversation with a constant stream of valid and stimulating content. You should be capturing email addresses for future customers by offering free useful tips, relevant downloads, or thought-provoking newsletters. Although your sales may start with activity on social media, the actual sale may not take place there.
When introducing your message into social media, use the tools provided as part of the toolset but remember to use the complete function of the platform to get as much out of it as possible. Learn the potential of one platform entirely before adding new ones. A single optimized platform is better than several working at half their potential.
Be the company that monitors your social media complaints successfully. Ignoring them is easy to do, but the backlash from it can create a lasting impact. Protect your reputation by responding and resolving any customer service issues quickly.
Constable, K., 2015. 5 Ways for Online Entrepreneurs to Stand Out, http://www.entrepreneur.com/article/241938
Source: Thesocialms.com. 2015. http://blog.thesocialms.com/difference-content-marketing-social-media-marketing-seo/
Wed, Mar 9, 2016, 8:16AM EST
Boardroom Advisory Group, LLC Launches New Service to Address Corporate Lay-offs
CHARLOTTE, N.C., March 8, 2016 /PRNewswire-iReach/ — Boardroom Advisory Group, LLC announces the launch of its new executive portfolio service. At its core is an innovative platform, which helps companies mitigate risk during difficult times of company downsizing and employee layoffs. This unique service helps strengthen the severance agreement and maintain the positive public image of the company. “Select” laid-off employees are identified as vetted, industry-specific experts who are available for contract-based work while seeking their next full-time career opportunity.
“Laying off employees is one of a company leader’s most stressful tasks,” stated Steve Driben, President & Chief Executive Officer of Boardroom Advisory Group, LLC. “These leaders are continually seeking new ways to show their employees they personally care about them. That is, until it is time to lay the employee off. Human resource departments are then given the difficult task of handling the termination and explaining the severance agreement”. Driben continued, “Final pay and benefits are discussed, company computers are taken away, user names/passwords are deactivated…in essence, the employee is stripped of their corporate identity”.
Boardroom Advisory Group helps strengthen the company’s severance agreement and maintain a positive brand image of the company. Simultaneously, the laid-off individual is able to maintain a professional identity and affiliation through Boardroom Advisory Group during career transition, avoiding a gap-in-employment on their resume. This small severance package add-on pays strong dividends by elevating the remaining company employee morale and the company’s public image.
Company leaders who proactively insert human empathy into their corporate identity can now demonstrate that they really do care about their current AND post-employment well-being of their employees.
In today’s challenging job market, enabling the laid-off employee to avoid a gap-in-employment on their resume is priceless.
Further information about Boardroom Advisory Group and how to become a member can be found at http://boardroomadvisorygroup.com/about/.
Boardroom Advisory Group, LLC is a North Carolina based company that assists corporate clients looking to mitigate risk and share positive communication during periods of company downsizing and layoffs. The company supports industry and subject matter experts seeking to pursue consulting opportunities by providing a professional affiliation, improving online visibility and avoiding a gap-in-employment during career transition. For more information, visit www.boardroomadvisorygroup.com.
Media Contact: Steve Driben, Boardroom Advisory Group, LLC, 704.559.9097, firstname.lastname@example.org
Scribe Syndicate Professional Content Writing Service is a member of Boardroom Advisory Group and provides writing service for executives profiles and articles containing and related to members’ subject matter expertise.
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
You can also contact Steve Driben or Jessica Headrick using the comment form below.
A great social media marketing campaign takes a highly skilled social media manager. If you are handling your own business’ social media and not seeing results, you may be missing key components in the process. Here is what you need to know:
Social Media platforms are your online community and learning to manage it means finding out what they want and need. Provide information and answers that include great content and they will begin managing it for you by spreading the word through User Generated Content (UGC) from repeat “sharers” who visit often. Don’t be repetitive or too general. Share bits of valuable information that equate with quality efforts and honest gestures.
Build relationships with colleagues and influencers in your industry. These individuals and businesses want genuine value as well. Offer something they can appreciate or use to encourage reciprocation and trust. Credible business relationships help you reach larger audiences, gain more UGC, and develop your social relevance.
You need the ability to get creative. New ideas have to be constantly flowing. Run a contest, share fun videos, quick tips and tricks, or inspirational quotes and short stories using combinations of text and infographics. Be aware of what your competitors are doing and see how you can do it differently or better.
Use a detailed schedule to organize and maintain the flow of materials. Social media dashboards make it easier to schedule during holidays or special circumstances when thinking ahead is necessary and puts everything on one easily monitored dashboard. If you are successfully marketing, you will need to automate due to an even greater need for content and connections.
Learn about as many new technology platforms as possible in case you find one works better for your business or your customers have gravitated toward it. Be flexible and adapt to your audience. If you are among the first to use a new platform, you will gain the advantage on those who didn’t because you were part of a smaller group of initial choices.
Writing is very important on a business website, blogroll, social media post, or tweet. Headlines are the immediate point of contact and need to pull the reader in swiftly. Online media has to grab attention instantly, hold that appeal, and be skimmed in order to determine value. Short paragraphs, bullet lists, and strategically placed images keep the eyes moving over the material.
Content typo’s can be more than just embarrassing. Edit all content carefully especially hashtags and acronyms that normally would appear harmless. Watch out for dual inappropriate meanings or slang on top of general misspellings, poor grammar or word choice. Even deleting these heinous mistakes won’t guarantee there isn’t a digital copy out there somewhere. Check and double check before publishing.
When sales opportunities arrive, stay consistent. You gently pulled them to you with a carefully built relationship. Let them explain the problem so you can solve it like a trusted advisor. Consumers will change their tune from casual perusal to asking for help. Search social platforms for conversations regarding problems with products and services that your business is prepared to solve. If you are working with a large volume of data, there are tools to help you search.
Customers are using social media more for customer service issues. Give polite and professional solutions. There are times when rapid decision-making needs to be made in responses to issues or complaints. You must be confident in making decisions within an hour or two. Have empathy. An unsatisfied customer can reach a large audience with a complaint and rapidly cause irreparable damage.
The only way to know exactly how social media campaigns are working is to look at the data, analyze it, and make needed corrections as you go. Monitoring this information is a constant process covering audience demographics, business growth, engagement with customers, and your posting habits. Guesswork causes complications by costing extra time and money for unnecessary mistakes.
Search Engine Optimization (SEO) and social media marketing have become inseparable. Keep information relevant and accurately described. Understand keyword usage, link building, header tags, meta tags, URLs, ALT tags, image use, minimizing page loading issues, and using webmaster tools. More details for those aspects can be found here: http://sproutsocial.com/insights/seo-tips-for-bloggers/
Find ways to manage your time and avoid distractions. Set time limits for individual activities before moving to the next. Each task including monitoring trends, scheduling posts, creating new content, sharing and engaging, responding to followers or customers, all have the potential to become consuming on their own. If you can’t contain the individual aspects of a social media marketing effort within the timeframes allowed, you will need help.
It is difficult for one person to do all these skills effectively. A social media manager or a properly developed team could reap extensive rewards. Look into contractors with different skills or hire someone to take on areas you can’t handle on your own.
Jackson, D., 2016. 13 Must-Have Social Media Skills. http://sproutsocial.com/insights/social-media-skills/?utm_campaign=SproutSocial&utm_medium=social&utm_source=twitter&utm_content=1453219584
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