Social Media involves many different sites, individually or connected to each other through links (share buttons) that increase visibility when marketing. What began as a way of personal networking between friends and family are more often being used for business marketing. Each site has special tools for sharing your presence and interacting through conversations and images.
What is it?
Consumers won’t always follow a brand on social media, but they still want to be able to connect when they are ready. Social Media offers a point of contact by making your content constantly available and visible. It is important to find the right platform for your business, give your consumers a reliable place to find you, and create purpose driven posts. Some sites will be more compatible with your specific business goals.
- Facebook allows companies and consumers to interact by liking a page or post.
- Facebook and Twitter are great for connecting with brands.
- Pinterest and YouTube work best for getting information.
How to Use it
Create content that inspires curiosity. Take the time to consider the perfect title to hook your audience and make sure it is relevant to the information that follows. Small paragraphs should contain a sentence that helps transition to the next. Incorporate social share buttons, not only for the convenience of your visitors but also to significantly increase the visibility of your content. If you manage to get some readers, then your content is good and that means some of them will be willing to share your content. They are only going to share if it is easily done in one or two clicks. Don’t make them copy and paste.
Why We Use it
The purpose of Social Media has become a search for information and entertainment, not promotional pitches. What you really need to do is keep up the conversation with a constant stream of valid and stimulating content. You should be capturing email addresses for future customers by offering free useful tips, relevant downloads, or thought-provoking newsletters. Although your sales may start with activity on social media, the actual sale may not take place there.
When introducing your message into social media, use the tools provided as part of the toolset but remember to use the complete function of the platform to get as much out of it as possible. Learn the potential of one platform entirely before adding new ones. A single optimized platform is better than several working at half their potential.
Be the company that monitors your social media complaints successfully. Ignoring them is easy to do, but the backlash from it can create a lasting impact. Protect your reputation by responding and resolving any customer service issues quickly.
Constable, K., 2015. 5 Ways for Online Entrepreneurs to Stand Out, http://www.entrepreneur.com/article/241938
Source: Thesocialms.com. 2015. http://blog.thesocialms.com/difference-content-marketing-social-media-marketing-seo/