Visual storytelling depends on talented use of graphic designs, photos, infographics, and video. While great content is extremely significant, adding something visual enhances it, making it more aesthetically pleasing and meaningful to your viewers. It needs to catch the consumers’ interest and make a quick, positive impression in a micro-moment. We use YouTube for tutorials, Facebook Video for breaking news, and Instagram and Periscope for behind-the-scenes clips and events starring our favorite brands. Video consumption is increasing rapidly across all devices for its ability to tell stories to create brand awareness.
What is It?
Your business website and social media platforms are likely using a combination of images, designs, and video to communicate with customers but you need to expand its potential. Studies have confirmed that posts with pictures get more likes and shares. Facebook, LinkedIn, Google+ and Twitter all use visual content along with great headlines to draw more people. A website should show your sense of style. If you’re not able to tweak it yourself, have someone help you to optimize your site with your specific audience in mind. It’s all about creating your brand story through quick splashes of expression with visual intrigue. New technology is about to make video a better, more interactive, marketing venue.
Who Needs It?
All types and sizes of businesses will be able to grow the use of video in the next few years with technology that has better quality and quantity of display. Its use is expected to rise quickly over the next 5 years altering the way we take this information in and relate with it. 80% of the world’s Internet traffic is predicted to entertain, promote, and inform us with video content by 2019.
Bigger businesses have already begun researching new platforms and interconnect options as well as industry standards for digital display technology. Video is allowing customers to relate to large corporations through the character of the company instead of a faceless brand. Businesses with larger audiences have many websites with several landing pages, and microsites. Video and display experts have more tools and flexibility to create visuals for numerous applications, platforms, and markets.
Investing in video content, marketing, and advertising should be at the very top of every brand’s digital marketing strategy. Be aware that video is not after the immediate response, but engagement and branding through customer testimonials and inspiring passionate connections between consumers and brands.
Create interactive videos and let customers decide what part of your advertisement relates specifically to them, rather than controlling the experience. Empowered customers will stay engaged and interested.
Create customer testimonial videos. Let customers get behind the camera and talk about your brand giving them a chance to have their voice heard and a sense that their opinions count.
Grayson, S., 2014. What You Need to Know About the State of Online Video Display Advertising, http://www.b2bnn.com/2014/11/need-know-state-online-video-display-advertising/