We live in an age that loves the peculiar and the original evidenced by reality shows, presidential elections, and entrepreneurial creativity. If ever there was a time to let your unique personality gleam, it is 2017. Your business image can be carried through your exclusive life story to connect with the public on a whole new level of rationale.
Your business identity is securely connected to characteristics of your personality. Think about how you arrived at your current profession and where your passion first derived. Start with the details of what you do and why it is important to your clients.
What led you to develop your expertise and share it with your clients?
What makes you remarkable?
The answers will lead you to the niche that takes the most advantage of your unique personality traits, skills, and innate abilities. Act on this.
Believing in Success
Your customers know why they chose you and you need to listen to the positive comments and feedback as you discuss business. Believe in the image you project to them and repeat it to new clients with confidence. This is how others feel about you and it may be more accurate than your internal view which you have carried with you for most of your life and likely needs an overhaul.
Talk about what you have learned and know about your industry. Make a list of your successes, awards, and achievements and prepare to be amazed. Convey your passion to the media by taking advantage of opportunities to share your story. Thank people who share your praise with friends, co-workers, and clients by maintaining relationships and returning the favor.
Strengthen your story by revisiting it weekly or monthly and watch it evolve with new perceptions as you fine-tune your vision of your business acumen and character. A fresh look keeps it compelling.
Disregard the notion of stepping out of your comfort zone and embrace what comes naturally. Whether attending events, networking in-person, or using social media. Make sure you are relaxed in your environment so others feel at ease with you. Choose the venues that make the most sense and that you are familiar with, using them as often as possible. People simply need to know where to find you. Your social networks are necessary, but you don’t need all of them if you are consistently present and focused in one business initiative at a time.
Everyone is capable of following a pattern, trend, or recipe for success. Dare to determine your own personal direction and see where it takes you. There is an element of fear for many of us in exposing who we are and making changes. Many times, we know what to do but don’t act on it. A new year brings us opportunities to evaluate the best way to make decisions in our life and business image. Take you first step by taking inventory of your special talents, dig deep, and share them with others. There is no one else who can do exactly what you can do…believe it.
Zetlin, M., 2016. 9 Surprising Ways Just Being Yourself Can Make You Remarkably Successful, http://www.inc.com/minda-zetlin/9-surprising-ways-just-being-yourself-can-make-you-remarkably-successful.html