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How to Work with Scribe Syndicate

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See this PowerPoint on How to Work with Scribe Syndicate

Whatever your business writing project is, Scribe Syndicate can help: Website landing pages, blog articles, text for social media posts, downloadable brochures, white papers, eBooks, and more. We can write it or edit existing information so you look professional.

 

 

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Combining Social Selling Strategies with Great Content and Marketing

 

Social Selling Ideas

I’d like to share a portion of an article below by Tenfold that offers some good reasons for “social selling” including the need for great content. This is something Scribe Syndicate can really get behind. We have partnered with web design companies and marketing firms because:

  • many businesses need to upgrade their websites or build new ones,
  • then generate some useful or educational material for their audience through regularly scheduled blog article and social media posts,
  • before finally maximizing their presence online with their marketing firm.

As a result, we now have social media posting packages that can also include monthly blog articles, priced to suit small to medium size companies. You can start with a small package including daily postings on three social platforms and tack on one blog article per month. Graduate to daily, weekly, or monthly postings on three social platforms and at least four blog articles per month. You can choose to let us select images that suit your topics from popular free image sites or use your own stock image accounts or photography.

We know you want to grow, so we can work with your web design company and marketing firm or guide you to a recommended partner who has the same goal – getting you to the top of your industry with quality, organic content that works best with your SEO marketing and audience, while boosting your reputation as the best resource for your service or product. Read the following excerpt from the Tenfold article below.

According to Tenfold, you need to “… be where your market is. Right now, they are online.”

What Is Social Selling?

Social selling expert Koka Sexton describes social selling as: “Leveraging your professional brand to fill your pipeline with the right people, insights, and relationships…. But at a very base level, it’s how a salesperson uses social media to listen and engage with decision makers that are on these networks, asking questions and looking for help.”

It’s different from social media marketing which builds brand awareness on social media. With social selling, your goal is to engage and build relationships online through focused useful content and active participation in social media conversations.

Why Social Selling?

 

Forrester study has found that most companies see a long- and short- term value in social selling. Almost half of these have a social selling program in place; while 28 percent are in the process of developing their own programs. 36 percent actually believe that the future of sales is in social selling.

How Do You Get Started?

It is one thing to be online and a part of the social networks. It is another to do social selling right. Social selling needs to be viewed as an investment, and not a waste of time.

 

  • How do you reach out to the decision makers and buyers on different social media platforms?
  • How do you become the “voice” of the industry and get these buyers to seek you out and listen to what you have to say?

It starts with your content. Offer relevant content with valuable solutions to common pain points. Get involved in business groups and community discussions. Be helpful and available for discussion.

See the entire Tenfold article on How Enterprises are Adopting Social Selling including an exclusive interview with Neal Schaffer, one of Forbes Magazine’s Top 50 Social Media Power Influencers.

Sources:

Goldman, M., Tenfold, 2018. How Enterprises are Adopting Social Selling, https://www.tenfold.com/sales/how-enterprises-are-adopting-social-selling 

 

 

 

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5 Guidelines for Using Social Media Effectively

5 guidelines for using social media effectively

I’d like to share this article from Tenfold Marketing with my followers who are still struggling with why they need to create and maintain an online business presence.

Using social media in a business setting isn’t a new concept, yet many companies simply don’t see any value in it. To some, these websites might not seem like anything more than a place to share selfies, and pointless daily updates, but that couldn’t be further from the truth.

Every minute, there are meaningful conversations happening on social media, and to willingly exclude yourself from this expansive atmosphere is a disservice to your company. TwitterFacebook, and other social sites are important to use, not only because there are tangible user benefits to them, but because your presence there also signals that you’re active in the social marketplace. If you, or your company is ready to join the digital world, make sure these 5 guidelines for using social media are understood before jumping in headfirst.

1.  Use it

Getting started with a brand new social media account is probably the hardest part of the entire process. Nobody wants to send their tweets to four followers, as few, if any, will see your message, and you’re not likely going to get any engagement. Not only will the content be sent into a void, but some will find speaking to an empty auditorium embarrassing.

Well, get past that.

Every social media account in history has started off with zero followers, no subscribers, and no likes. Building a following will likely be tedious and time consuming, but starting the process now is undoubtedly worthwhile. It’s like the ancient Chinese proverb, “The best time to plant a tree was 20 years ago. The second-best time is now.” Except, in our case, it’s a little less profound.

The best time to start a social media account was five years ago. The second-best time is now.

During the process of growing your user base, there’s one vitally important point to keep in mind: Don’t buy followers. It might help your vanity by being able to point to a follower count of 10,000, but if none of them interact with you, or care about your product, then what’s the point? It’s a waste of money, and we’re constantly seeing crackdowns on fake and bought accounts. It won’t help you grow your user base, and a likely scenario is that all your bought followers will eventually be purged, causing you to start all over again, not to mention the embarrassment and loss of credibility at being found out.

2. Use relevant media

According to Kissmetrics, content with images gets 94% more views than those without. While that’s true, we need to clarify exactly what that means. It’s not enough to just attach a photo to a tweet and sit back and watch it flourish. The image needs to be relevant to what your message is about.

If you see a Tweet with the text “Here’s how you can take advantage of social media” with a photo of a bushel of apples, chances are, you’re not going to click on that link.

However, finding a photo that perfectly matches your message is easier said than done. With PixabayKaboompics, and other high-quality image sites, it’s likely that you can find something that’s at the very least tangentially related to your topic. Of course, there are paid alternatives which will open up a treasure trove of images, but if you’re stuck under a tight budget, or none at all, you’re left without an easy solution. Fortunately, there are other alternatives.

If you find yourself having trouble nailing down that perfect image, why not try creating it? While that might sound like a tall task, with Canva, a site that provides you with easy and intuitive tools to design your own images, it’s simple. They have numerous pre-designed layout options, and thousands of photos, grids, frames, shapes, illustrations, icons, and charts for you to incorporate into your design. Long story short. Don’t settle for a photo that’s somewhat related to your topic. Create one that connects to your message.

canva example pic

3. An active social media account = increased customer loyalty

Having a social media account accomplishes a myriad of things, but out of all the benefits, there are two that stand out. The first is that it lets people know that your business is an active member of their social world. Without a way to connect with consumers and potential partners online, people may dismiss your company altogether.

When it comes to dealing with a business, I look for their channels on social media. If they don’t have a social presence, I don’t consider them serious in business. – Maria Johnsen

The second reason is that having an active account creates loyalty between your company and your (potential) customers. According to a study done by Texas Tech University, “companies who effectively use Twitter and engage in conversations with their followers were most likely to gain brand loyalty from those individuals.

Simply engaging with your customers will have a dramatic payoff. Just five-to-ten years ago, it was fairly difficult for companies to speak with individual customers. While you could always call the support line, wait times could range anywhere from non-existent to over an hour, and those waits, which haven’t gotten better, are hardly a way to grow customer loyalty and satisfaction. But now, with 140 characters and the click of a button, a consumer can reach a company in seconds, and have their specific issue addressed.

4. Using social media correctly, humanizes your company

Let’s do a quick experiment. Check out Microsoft’s official Twitter account and compare it to Starbucks’. Both offer products and services that have become integral pieces of everyday life, yet their timelines have vastly different looks. For the most part, Microsoft’s is full of their own tweets, and retweets of articles that either mention a revolutionary product they’ve created, or those that mention their CEO, Satya Nadella.

On the other hand, Starbucks’ Twitter feed is filled with retweets of satisfied customers, as well as their own content. They interact and engage with their user base, which allows their customers to connect with Starbucks in a way that you can’t with Microsoft.

Currently, Microsoft’s pinned tweet is about someone named Patrick De Armas, who uses the “Microsoft Surface Pro 3 to create and manage his work.” On the surface (pun not intended…ok maybe it was), this is exactly the type of content they should be pushing on social media. It showcases their product in a unique environment and reinforces the idea that the Surface is a multi-faceted tool.

That message on its own is perfect, powerful, and exactly what Microsoft should be trying to accomplish. The only problem is that this specific example is a part of their features program, which is focused on in-depth stories. Unfortunately, these pieces require extensive planning. It’s not something that can happen organically and spontaneously. That’s not to imply that these posts are bad, in fact they’re fantastic, but what Microsoft should also be focusing in on is taking advantage of posts like this.

microsoft image for tenfold

Twelve words and one photo has shown that Microsoft is invested in the average consumer, and that they’re willing to go above and beyond to make sure the affected user is taken care of. While this specific customer might not be as important to Microsoft as the previously mentioned De Armas, the consumer type is arguably just as important, if not more so. A post like this shows that Microsoft cares about someone who might spend just $250 per year with them; and they should be broadcasting that fact to their 7.74 million followers.

Users want to feel like “there are actual people behind the accounts they are interacting with.” Unfortunately, not every company understands this, and simply refuse to interact with the customers who populate their mentions.

5. You can convert on social media

The idea that you can turn Tweeting, Facebook posting, and LinkedIn sharing into tangible sales might seem like a fairytale, but it’s not far-fetched at all. Social selling is a way for you to engage and connect with customers on an individual level, in ways that weren’t available ten years ago. If this concept is new to you, we’ve put together a five-step process on how to “jumpstart your team’s social selling.”

  • Optimize your social media profiles
  • Research your targets
  • Listen
  • Make connections. Initiate conversations.
  • Be a source of excellent content

Social selling isn’t going anywhere soon, and it would be in your best interests to start learning how to use it to your advantage, now. Just like building a following on social media can’t happen overnight, neither will the results from social selling efforts. It will take time and effort, but once you’ve broken through, the results will be worth it.

With the various social media sites that we’ve been given over the years, it’s important to understand how to best utilize them. While we’re often quick to dismiss these social channels, it’s paramount that each one is vetted to see if there are tangible benefits from using them. Even an app like Snapchat has a place in the business world. From a marketing standpoint, it’s a fantastic tool for promoting live events, giving people a sneak peek into your company’s daily workflow, or providing an early look at new material. The point is, be open to new technologies, and ways to connect with consumers. They could very well be the breakthrough your company needs.

Thanks for sharing your insight, Tenfold authors!

Source:

Sincavage, D., Tenfold Marketing Blog, 2018. https://www.tenfold.com/social-selling/5-guidelines-for-using-social-media-effectively

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Remote Content Writing/Editing Job Available

Hello everyone! Scribe Syndicate is now located in Denver, CO and we’ve expanded…calling all content writers who work remotely by 1099 contract. I am taking applications for those who have 2-5 years experience in digital content for blogging/social media articles and posts. Ongoing work for the right candidate. Please reply by sending me your online portfolio and resume with your hourly rate requirements to see if you qualify:) Fill out the form below or email to:

Scribesyndicate@gmail.com

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The Controversial 2016 Presidential Election is Upon Us

political electionI try to stay away from touchy subjects, willing to listen, but not interject a strong opinion either way as I find it counterproductive to most relationships. I’m not particularly interested in politics either, but recently, clients have hired me for writing projects requiring me to research both candidates in the last few months. The articles written were a lesson on being unbiased while uncovering helpful information and statistics, however, it has caused me to perk up when coverage of the election emanates from the television while cooking dinner at night or brushing my teeth in the morning.

The media has captured my attention more than once with unbelievable statements, images, and wild accusations from both sides. This isn’t new behavior, it just seems to get more and more exaggerated as each decade passes. Change happens and technology enables us all to feel more involved and affected by decisions being made by the small portion of society that manipulates our collective interests. This article is simply my observations. How our government operates is a part of life I have no real control over and I have learned to pick my battles based on things I believe are within my personal power to change.

Comments on Clinton

A few months ago, I was hired to write several articles on Obamacare and the changes that may happen in the health care system as a result of the upcoming election; whether the Affordable Care Act law is revised or replaced. I learned quite a bit about the many presidential hopefuls in both parties, especially the history of Hillary Clinton. She has been heavily involved in health care reform since her days in Arkansas when she was an attorney and ended up playing a large role in the current legislation. I was impressed with her initiative and intelligence, however, her motives after decades of questionable decision-making have led to a fairly regular stream of scandal.

No one is perfect, we all make poor decisions here and there, but those decisions don’t repeatedly effect the welfare of the entire country. Clinton has a talent for bending the rules, being very aware of the legal ramifications of her activities upfront. She was determined to be a big player in politics despite the fact that women typically had a much harder time entering politics during her generation. It seems she always had designs on the White House specifically, her relationship with Bill being a beneficial contract toward a single-minded goal. Generous health care programs offered to the general public and a focus on global women’s issue have established the trust needed to gain her ultimate achievement and bolster her own economic status.

Remarks on Trump

A couple months ago, I was asked to work on editing a manuscript regarding valuation of high-quality real estate; largely hotels, condominium complexes, and golf courses, built and managed by Donald Trump. The author is a Real Estate Investment Trust (REIT) expert and he wanted to explain how large real estate deals are negotiated and the skills that are involved. Over the three years of intensive research to create the outline of the book, Trump decided to run for president and the author got serious about getting the manuscript published in 2016. The book doesn’t get into politics, just the man, what drives him, and his knowledge as an investor.

I still managed a complete history on Donald Trump while working on this project. He has a natural gift for finding ailing properties, renovating or rebuilding them, and finally branding them as very high-luxury, high-dollar resorts where the ultra-rich can live, work, and play. He rode a bit of a rollercoaster until reaching his forties when he learned to use other people’s money to leverage assets, debt, and his own name to create a recognizable empire around the world. His personality is geared toward negotiation and getting the job done. He is blunt and brutally honest about his beliefs in business and what he feels epitomizes the American dream; using capitalism to generate wealth. It is clear that whether Trump wins the election or not, he has accomplished his goal of getting the nation’s attention focused on him, his business, and net worth.

We would all like to be able to say what we really feel and mean, unfortunately, some of us learn that at least 50 percent of the population will be alienated by this tactic. Trump simply doesn’t care if he eliminates people from his life that don’t subscribe to his theories. He is not the only person I’ve met who lives by this way of thinking. He is one of the few that can afford to do it, though.

Observation on Capitalism

I did a little investigating on economics and capitalism just for giggles. Politics is more about money as it takes lots of it to develop enough power to smother opponents and sway large corporations along with the media. Our constitution was written by the country’s elite initially because the masses weren’t educated enough to understand the fine details of the laws that would govern them. This set up a system of wealth distribution that was unequal from the start and success of the system is determined by balancing it so the masses stay content with their role in the arrangement. This is a basic interpretation coming from a middle-class writer’s perspective.

politics electionThis election has pointed out that the balance has shifted power and wealth too far toward the elite and they are now able to act any way they want because the general population can’t really affect them anymore. The only way to fix this situation historically is mass uprising and the late 60’s and 70’s were the last time this country voiced a collective opinion with vehemence. Maybe the outcome of this coming election will impact us enough to call for a major overhaul as our country moves forward. I hope so, not just for our nation’s sake, but for the global implications as well.

 

Due to client privilege, specific articles written by me on the client’s behalf cannot be shared. However, the lists of sources used that inspired this article can be viewed. They are extensive.

The book regarding Trump’s real estate dealings is being published (as of 8/2016), the source information can be viewed below.

 

 

Sources and links:

Sources for Hillary Clinton’s articles: https://drive.google.com/file/d/0B2YCESOOtekxd2NpUmJ5aFN2M2s/view?usp=sharing

Sources for real estate background and personal details on Donald Trump: https://drive.google.com/file/d/0B2YCESOOtekxdndFNktKYVBrWXM/view?usp=sharing

Biography/Documentary, 2015. Requiem for the American Dream Noam Chomsky, discusses the deliberate concentration of wealth and power found in the hands of a select few.

How to find the book mentioned in this article and information on the author:

Book being released by Brad Thomas on Amazon in the next few days: http://www.thetrumpfactor.com/

Article written about Brad Thomas:

Wittenberg, D., 2016. The Man Who Knows Trump’s Business Better Than Anyone Else, http://www.benzinga.com/news/16/08/8306820/the-man-who-knows-trumps-business-better-than-anyone-else

 

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Landing Pages and Microsites

landing pages, micrositesLanding pages and microsites steer consumers to information regarding your business and opportunities to take action.  You need to know what your goal is in order to develop a path that leads your visitors to the specific material they need. Knowing the difference between landing pages and microsites can help you target the right visitors and guide them to the appropriate advertising campaigns.

What are Landing Pages?

Landing pages are connected from a social media post or an email capture page and filter out the rest of the website in order to reinforce a specific campaign message. They get your visitor to react with a particular action, to download, sign up, or make a purchase.

  • They are very direct; eliminating opportunities for distraction, while optimizing all aspects from headlines, text, button colors, and placement.

landing pages

  • Their goal is maintaining consistency of brand and design to the main website. It is easy to test other versions of landing pages because they have few elements involved and there is a distinct gauge to find which one is working.

However, if viewed at the wrong buying stage, you might risk losing that viewer’s engagement. Also, the simplicity that makes the design consistent can also restrict content and tone.

What are Microsites?

Microsites are not a summarized version of your website. They are small sites with a few pages built around a focused message and a variety of content serving one exact area of your business. The microsite can be dedicated to an academic program, a special offer, or another campaign.

  • They are less driven for immediate action and more toward comprehensive exploration of a product or service without navigating the bulk of your website.

 

  • Their goal is creative and flexible design and content structure, further occasions to engage, and testing new ideas before going site-wide.

micosites

However, they require very specific content and can weaken brand identity, have a vague call to action, and pose challenges involving administration of that particular site.

How to Use Them

Many people aren’t making near the progress they could by being unaware that a major goal for online marketing is taking the consumer to a specific page of your website with a single purpose. A dedicated email signup page is a great example. Landing pages get the consumer decision right away, and microsites give customers reasons to keep coming back to get to know your brand and decide if they see value and relevance for what you’re offering.

 

Advice to Business Owners

Technology can force your hand on whether to use microsites or landing pages.  Your content management system may not be able to integrate third-party forms and it’s easier to create pages. Consider the cost of creating dedicated content and hiring an agency to build a microsite. It can be overwhelming to do one on your own. Your content management system should allow you to share all content materials across microsites even if the design and content are altered.

References

Kilfeather, K., 2013. Landing Pages or Microsites? The Debate Rages On. https://www.percussion.com/blog/2013/December/landing-pages-or-microsites-the-debate-rages-on

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7 Tips to Know Before You Write Your Book by Jeanine Joy

I finished my first full book a couple of months ago and am in the stage where I am waiting for publishers to respond to my submissions. Although previously published in a peer-reviewed textbook on…

Source: 7 Tips to Know Before You Write Your Book by Jeanine Joy

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