Archive for category social media content writing

How to Work with Scribe Syndicate

copywriting, digital content        contact for scribe syndicate

 

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Whatever your business writing project is, Scribe Syndicate can help: Website landing pages, blog articles, text for social media posts, downloadable brochures, white papers, eBooks, and more. We can write it or edit existing information so you look professional.

 

 

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Combining Social Selling Strategies with Great Content and Marketing

 

Social Selling Ideas

I’d like to share a portion of an article below by Tenfold that offers some good reasons for “social selling” including the need for great content. This is something Scribe Syndicate can really get behind. We have partnered with web design companies and marketing firms because:

  • many businesses need to upgrade their websites or build new ones,
  • then generate some useful or educational material for their audience through regularly scheduled blog article and social media posts,
  • before finally maximizing their presence online with their marketing firm.

As a result, we now have social media posting packages that can also include monthly blog articles, priced to suit small to medium size companies. You can start with a small package including daily postings on three social platforms and tack on one blog article per month. Graduate to daily, weekly, or monthly postings on three social platforms and at least four blog articles per month. You can choose to let us select images that suit your topics from popular free image sites or use your own stock image accounts or photography.

We know you want to grow, so we can work with your web design company and marketing firm or guide you to a recommended partner who has the same goal – getting you to the top of your industry with quality, organic content that works best with your SEO marketing and audience, while boosting your reputation as the best resource for your service or product. Read the following excerpt from the Tenfold article below.

According to Tenfold, you need to “… be where your market is. Right now, they are online.”

What Is Social Selling?

Social selling expert Koka Sexton describes social selling as: “Leveraging your professional brand to fill your pipeline with the right people, insights, and relationships…. But at a very base level, it’s how a salesperson uses social media to listen and engage with decision makers that are on these networks, asking questions and looking for help.”

It’s different from social media marketing which builds brand awareness on social media. With social selling, your goal is to engage and build relationships online through focused useful content and active participation in social media conversations.

Why Social Selling?

 

Forrester study has found that most companies see a long- and short- term value in social selling. Almost half of these have a social selling program in place; while 28 percent are in the process of developing their own programs. 36 percent actually believe that the future of sales is in social selling.

How Do You Get Started?

It is one thing to be online and a part of the social networks. It is another to do social selling right. Social selling needs to be viewed as an investment, and not a waste of time.

 

  • How do you reach out to the decision makers and buyers on different social media platforms?
  • How do you become the “voice” of the industry and get these buyers to seek you out and listen to what you have to say?

It starts with your content. Offer relevant content with valuable solutions to common pain points. Get involved in business groups and community discussions. Be helpful and available for discussion.

See the entire Tenfold article on How Enterprises are Adopting Social Selling including an exclusive interview with Neal Schaffer, one of Forbes Magazine’s Top 50 Social Media Power Influencers.

Sources:

Goldman, M., Tenfold, 2018. How Enterprises are Adopting Social Selling, https://www.tenfold.com/sales/how-enterprises-are-adopting-social-selling 

 

 

 

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5 Guidelines for Using Social Media Effectively

5 guidelines for using social media effectively

I’d like to share this article from Tenfold Marketing with my followers who are still struggling with why they need to create and maintain an online business presence.

Using social media in a business setting isn’t a new concept, yet many companies simply don’t see any value in it. To some, these websites might not seem like anything more than a place to share selfies, and pointless daily updates, but that couldn’t be further from the truth.

Every minute, there are meaningful conversations happening on social media, and to willingly exclude yourself from this expansive atmosphere is a disservice to your company. TwitterFacebook, and other social sites are important to use, not only because there are tangible user benefits to them, but because your presence there also signals that you’re active in the social marketplace. If you, or your company is ready to join the digital world, make sure these 5 guidelines for using social media are understood before jumping in headfirst.

1.  Use it

Getting started with a brand new social media account is probably the hardest part of the entire process. Nobody wants to send their tweets to four followers, as few, if any, will see your message, and you’re not likely going to get any engagement. Not only will the content be sent into a void, but some will find speaking to an empty auditorium embarrassing.

Well, get past that.

Every social media account in history has started off with zero followers, no subscribers, and no likes. Building a following will likely be tedious and time consuming, but starting the process now is undoubtedly worthwhile. It’s like the ancient Chinese proverb, “The best time to plant a tree was 20 years ago. The second-best time is now.” Except, in our case, it’s a little less profound.

The best time to start a social media account was five years ago. The second-best time is now.

During the process of growing your user base, there’s one vitally important point to keep in mind: Don’t buy followers. It might help your vanity by being able to point to a follower count of 10,000, but if none of them interact with you, or care about your product, then what’s the point? It’s a waste of money, and we’re constantly seeing crackdowns on fake and bought accounts. It won’t help you grow your user base, and a likely scenario is that all your bought followers will eventually be purged, causing you to start all over again, not to mention the embarrassment and loss of credibility at being found out.

2. Use relevant media

According to Kissmetrics, content with images gets 94% more views than those without. While that’s true, we need to clarify exactly what that means. It’s not enough to just attach a photo to a tweet and sit back and watch it flourish. The image needs to be relevant to what your message is about.

If you see a Tweet with the text “Here’s how you can take advantage of social media” with a photo of a bushel of apples, chances are, you’re not going to click on that link.

However, finding a photo that perfectly matches your message is easier said than done. With PixabayKaboompics, and other high-quality image sites, it’s likely that you can find something that’s at the very least tangentially related to your topic. Of course, there are paid alternatives which will open up a treasure trove of images, but if you’re stuck under a tight budget, or none at all, you’re left without an easy solution. Fortunately, there are other alternatives.

If you find yourself having trouble nailing down that perfect image, why not try creating it? While that might sound like a tall task, with Canva, a site that provides you with easy and intuitive tools to design your own images, it’s simple. They have numerous pre-designed layout options, and thousands of photos, grids, frames, shapes, illustrations, icons, and charts for you to incorporate into your design. Long story short. Don’t settle for a photo that’s somewhat related to your topic. Create one that connects to your message.

canva example pic

3. An active social media account = increased customer loyalty

Having a social media account accomplishes a myriad of things, but out of all the benefits, there are two that stand out. The first is that it lets people know that your business is an active member of their social world. Without a way to connect with consumers and potential partners online, people may dismiss your company altogether.

When it comes to dealing with a business, I look for their channels on social media. If they don’t have a social presence, I don’t consider them serious in business. – Maria Johnsen

The second reason is that having an active account creates loyalty between your company and your (potential) customers. According to a study done by Texas Tech University, “companies who effectively use Twitter and engage in conversations with their followers were most likely to gain brand loyalty from those individuals.

Simply engaging with your customers will have a dramatic payoff. Just five-to-ten years ago, it was fairly difficult for companies to speak with individual customers. While you could always call the support line, wait times could range anywhere from non-existent to over an hour, and those waits, which haven’t gotten better, are hardly a way to grow customer loyalty and satisfaction. But now, with 140 characters and the click of a button, a consumer can reach a company in seconds, and have their specific issue addressed.

4. Using social media correctly, humanizes your company

Let’s do a quick experiment. Check out Microsoft’s official Twitter account and compare it to Starbucks’. Both offer products and services that have become integral pieces of everyday life, yet their timelines have vastly different looks. For the most part, Microsoft’s is full of their own tweets, and retweets of articles that either mention a revolutionary product they’ve created, or those that mention their CEO, Satya Nadella.

On the other hand, Starbucks’ Twitter feed is filled with retweets of satisfied customers, as well as their own content. They interact and engage with their user base, which allows their customers to connect with Starbucks in a way that you can’t with Microsoft.

Currently, Microsoft’s pinned tweet is about someone named Patrick De Armas, who uses the “Microsoft Surface Pro 3 to create and manage his work.” On the surface (pun not intended…ok maybe it was), this is exactly the type of content they should be pushing on social media. It showcases their product in a unique environment and reinforces the idea that the Surface is a multi-faceted tool.

That message on its own is perfect, powerful, and exactly what Microsoft should be trying to accomplish. The only problem is that this specific example is a part of their features program, which is focused on in-depth stories. Unfortunately, these pieces require extensive planning. It’s not something that can happen organically and spontaneously. That’s not to imply that these posts are bad, in fact they’re fantastic, but what Microsoft should also be focusing in on is taking advantage of posts like this.

microsoft image for tenfold

Twelve words and one photo has shown that Microsoft is invested in the average consumer, and that they’re willing to go above and beyond to make sure the affected user is taken care of. While this specific customer might not be as important to Microsoft as the previously mentioned De Armas, the consumer type is arguably just as important, if not more so. A post like this shows that Microsoft cares about someone who might spend just $250 per year with them; and they should be broadcasting that fact to their 7.74 million followers.

Users want to feel like “there are actual people behind the accounts they are interacting with.” Unfortunately, not every company understands this, and simply refuse to interact with the customers who populate their mentions.

5. You can convert on social media

The idea that you can turn Tweeting, Facebook posting, and LinkedIn sharing into tangible sales might seem like a fairytale, but it’s not far-fetched at all. Social selling is a way for you to engage and connect with customers on an individual level, in ways that weren’t available ten years ago. If this concept is new to you, we’ve put together a five-step process on how to “jumpstart your team’s social selling.”

  • Optimize your social media profiles
  • Research your targets
  • Listen
  • Make connections. Initiate conversations.
  • Be a source of excellent content

Social selling isn’t going anywhere soon, and it would be in your best interests to start learning how to use it to your advantage, now. Just like building a following on social media can’t happen overnight, neither will the results from social selling efforts. It will take time and effort, but once you’ve broken through, the results will be worth it.

With the various social media sites that we’ve been given over the years, it’s important to understand how to best utilize them. While we’re often quick to dismiss these social channels, it’s paramount that each one is vetted to see if there are tangible benefits from using them. Even an app like Snapchat has a place in the business world. From a marketing standpoint, it’s a fantastic tool for promoting live events, giving people a sneak peek into your company’s daily workflow, or providing an early look at new material. The point is, be open to new technologies, and ways to connect with consumers. They could very well be the breakthrough your company needs.

Thanks for sharing your insight, Tenfold authors!

Source:

Sincavage, D., Tenfold Marketing Blog, 2018. https://www.tenfold.com/social-selling/5-guidelines-for-using-social-media-effectively

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Remote Content Writing/Editing Job Available

Hello everyone! Scribe Syndicate is now located in Denver, CO and we’ve expanded…calling all content writers who work remotely by 1099 contract. I am taking applications for those who have 2-5 years experience in digital content for blogging/social media articles and posts. Ongoing work for the right candidate. Please reply by sending me your online portfolio and resume with your hourly rate requirements to see if you qualify:) Fill out the form below or email to:

Scribesyndicate@gmail.com

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Rincon, Puerto Rico: Exploring the Area

tropical-rooftop-of-our-rincon-rental-coffee-at-sunrise

Tropical rooftop rental paradise in Rincon

If you want to find the best opportunities for fun and adventure, take a look what I discovered in the west coast town of Rincon, Puerto Rico. Hiking, water sports, dining, and nature at places both on and off the beaten path, just out of peak tourist season.  This trip happened at the end of November.

The rates to fly to Puerto Rico are extremely reasonable this time of year. The San Juan airport is the main international airport on the island, it is small and easy to navigate, and a short walk to get to the car rental area. Take a carry-on and you will breeze right through your flight schedule.map-of-puerto-rico

There are typical car rental rates in November, but a bigger selection of newer cars to choose from with very low miles. My car had 128 miles on it and still had the plastic on the seatbelt connections and the new car smell. I had 2 hours and 15 minutes to get to the surfing beach town of Rincon, Puerto Rico. I could have flown into the closer Aguadilla Airport, but San Juan had less expensive options and I wanted to explore anyway.

The Mental Adjustment

rooftop-in-pr

Rooftop rental with seating, hammock, and pool

It’s my belief that traveling to my destination is part of the vacation. Snacks and drinks in the airport, reading a book I’ve been dying to crack open during a layover, a movie on the plane ride, and hopefully a window seat for take-off and landing, are part of the experience. It helps if you revert to child-like wonder from the moment you leave work and start packing. A perk of my trip is a membership to Dreamtrips travel club and having what is called “Rovia bucks” gained from sharing the club with friends who love to travel as well as I do. This club account paid for my airline ticket and sent me through expedited security lines. I didn’t start spending money until I picked up my rental car. I could have covered my accommodations by searching for a pre-packaged vacation or an available hideaway in the area but opted for a private rental option with friends who live in Puerto Rico instead.

There are many places to see between San Juan and Rincon driving along the west coast of Puerto Rico and I had researched a few ideas ahead of time. Waking in a comfortable bed on the first day in my Rincon rental, I felt the ceiling fan and open windows blow the humid 82-degree air over my body and was immediately psyched for morning coffee on the rooftop. I left the rain and chilly air of Charlotte, North Carolina, far behind to stay with people who spend six months of the year in Puerto Rico’s Rincon area who were going to be really helpful finding my kind of vacation entertainment. I walked upstairs to find myself in a tropical paradise of plants, outdoor cushioned furniture, a hammock, and a small pool. The sky was blue and I could see the ocean in the distance. I was already taking pictures to send home.

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The old church sign at my Rincon rental

The rental I was staying in used to be an old church. It was an open floorplan, light wood, tile floors, and brightly colored walls with beach themed decoration; totally my idea of an oceanside cottage. Three bedrooms and two baths with one outdoor shower made it perfect to share as everyone had their own privacy. Open windows allowed us to be serenaded by tree frogs at night and awakened by crowing roosters in the morning.

Caribbean Beaches

We all eased into the first day with a trip to local Rincon beaches. Getting from point A to point B means navigating roads that are only a lane and half wide with periodic hairpin blind turns. Take the extra car rental insurance and bravely explore. Eventually, you will be driving like the locals, in the middle of the road, relying on reflexes, and blowing through red lights late at night. You will note the cars parked outside their residences are marked by a series of fender benders with age.

Local Rincon Beaches

Local Rincon Beaches

Sandy Beach, like many beaches, is lined with palm trees on one side and turquoise ocean water on the other. Since the area is known for surfing, many of the beaches are rocky and it’s hard to walk into the water without tripping, but Sandy Beach is “swimming friendly” where you can walk easily in and out of the water, snorkel and float, then relax on a beach chair. A convenient boutique size hotel and bar called Tamboo is on the beach when you feel like getting some food and refreshment. Stay the day or hop over to Steps Beach – named for the mysterious cement stoop – sitting in the water near the shore. This beach is a little rocky, but good for snorkeling since there are places for fish to play hide and seek.

Beaches in Rincon

Dome Beach in Rincon

Dome beach was once an active military installation that officially shuttered its doors in 2012. Within the dome was a boiling nuclear superheater run by general electric from 1965-68. There is now a museum of atomic science, a local surfing beach with trails, rocky outcrops and a view of the mysterious looking dome over the tropical trees and vegetation. It is now a premier surfing beach for skilled locals and tourists.

el-faro-lighthouse

Rincon Lighthouse

Next to Dome Beach is the Rincon Lighthouse sitting atop a small hill. You may find a stand for handmade jewelry outside, a grassy courtyard is often used for weddings for its picturesque views of beaches from above, and there is a convenient restroom facility.

Beach Activities and Equipment Rental

Rincon paddle boards rental

Rincon Paddle Boards

If you like watersports, locate Rincon Paddleboard Rentals owned and operated by Damiano and Chicako who are Rincon locals. Find them on the main website or on Facebook and learn about how they can teach you to paddleboard, surf, kayak, and snorkel as well as take you on tours. They have all the necessary equipment for each activity

paddle boards Rincon Puerto Rico vacation

“Big Red” Paddle Board, Rincon Paddle Board Rental

available to rent. Tell them Jessica Headrick sent you for a surprise on your visit. They are located on the beach and can take you out as soon as you are ready. Keep in mind that Puerto Rico has 501km or 311 miles of coastline and this is just the western section.

Dining and Accommodations

Playa Maria Beach access is next to the Calypso Café which has a bar with live music in the evenings. There are a couple of beach shops that provide great reasons to get out of the sun for a bit, soothe your skin, and hydrate.

Rincon resort Puerto Rico

The Lazy Parrot Mini Resort, Rincon, PR

The Lazy Parrot Mini Resort in Rincon has an island atmosphere suitable for events and weddings. It has hotel rooms and suites, a gift shop, restaurant, and poolside bar in the courtyard. Stay there to take complete advantage of the amenities or just visit the bar and take in a game or two over a local Medalla beer.

Grab an authentic English style breakfast or tea at the English Rose Bed and Breakfast located up a winding road surrounded by lush foliage, ending on a hilltop with breathtaking views for miles. Have a relaxing brunch or reserve a guesthouse overlooking the pool and stay a while.

local curbside restaurant in Rincon, PR

Aloha Surf Curbside bar and restaurant

The Aloha Surf is an outdoor food stand and bar right in town beside other local restaurants. The owner, Crystal, may be your chef,  creating local favorites like fresh seafood, steak, chicken, and pork pinchos which are pieces of meat pierced with a stick like a kabob. Empanadillas are another Spanish dish of pastries filled with the same meats as the pinchos either chopped or ground. These finger foods are very popular fare found along every roadside throughout the island, but there are always those that come highly recommended over others.

Located right on the beach, La Copa Llena at the Black Eagle is the setting for spectacular sunsets, unique menu items and specials like Poke (a yellow fin tuna dish), tostones (mashed green plantains), butter-poached mackerel, and ribs that melt in your mouth.

sunsets islands puerto rico rincon

Sunset at Hotel Villa Cofresi

The Hotel Villa Cofresi is a beach resort. Upon entering you will see their gift shop, pass by an open-air game room with billiard tables on the right and a pool on the left, and then find a seat at the bar overlooking the pelicans and boats on the ocean. Their signature drink, The Pirate Special, is several types of rum mixed with coconut milk, sprinkled with cinnamon, and served inside a freshly opened coconut shell. The entire drink does not fit in the coconut so it comes with an overflow cup. It is the perfect drink at the end of a beach day.

Finding fresh seafood in Rincon is not hard to do, but if you are looking for an exceptional recipe and presentation, you need to visit Saltaire and the Casa Verde Hotel. The chef, Christopher, studied the culinary arts while living in New York City where he refined his skills in fine dining and opened a restaurant in Puerto Rico. He showcases the variety of fresh catches, such as red snapper, along with lamb chops, stuffed mushrooms, fresh gnocchi, and even coconut bread pudding. The outdoor bar on the ground floor is decorated with little white lights and potted plants for ambiance and there is plenty of room to dance in the evening.

Saltaire is only open during Puerto Rico’s winter season – November through April -and we were lucky not to miss them! Contact them at Saltaire.info@gmail.com to ask about specials and tell them Jessica Headrick sent you!

 Day Trips from Rincon

My separate article on Click link〉〉Side Trips from the Town of Rincon, Puerto Rico features details of visiting the following locations by car:

The best part of my trip: La Cueva del Indio with caves and isolated beaches an hour and a half north of Rincon in the town of Arecibo.

A third article titled Click link〉〉 Arecibo, Puerto Rico: The Caves of Cueva del Indio is dedicated to this location with many photos of the site and is certainly worth reading!

The end of this visit was filled with memories of things that can’t be seen or experienced elsewhere. Puerto Rico is loaded with other activities, beaches, restaurants, shopping, and historical sites. That will be the subject of another trip.

I would not have necessarily thought of taking a trip just after Thanksgiving, but Dreamtrips Rovia bucks eventually expire after a year and I wanted to take full advantage of my travel dollars. It’s hard to imagine needing the incentive to travel, but many of us put off plans more than we act on them. I joined the travel club to be sure I would see new places at least once a year if not several times each year. For more information, email me at scribesyndicate@gmail.com.

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The Secret for a Successful Life and Business in 2017

personal and business developmentWe live in an age that loves the peculiar and the original evidenced by reality shows, presidential elections, and entrepreneurial creativity. If ever there was a time to let your unique personality gleam, it is 2017. Your business image can be carried through your exclusive life story to connect with the public on a whole new level of rationale.

Your business identity is securely connected to characteristics of your personality. Think about how you arrived at your current profession and where your passion first derived. Start with the details of what you do and why it is important to your clients.

What led you to develop your expertise and share it with your clients?

What makes you remarkable?

The answers will lead you to the niche that takes the most advantage of your unique personality traits, skills, and innate abilities. Act on this.

Believing in Success

Your customers know why they chose you and you need to listen to the positive comments and feedback as you discuss business. Believe in the image you project to them and repeat it to new clients with confidence. This is how others feel about you and it may be more accurate than your internal view which you have carried with you for most of your life and likely needs an overhaul.

Talk about what you have learned and know about your industry. Make a list of your successes, awards, and achievements and prepare to be amazed. Convey your passion to the media by taking advantage of opportunities to share your story. Thank people who share your praise with friends, co-workers, and clients by maintaining relationships and returning the favor.

Strengthen your story by revisiting it weekly or monthly and watch it evolve with new perceptions as you fine-tune your vision of your business acumen and character. A fresh look keeps it compelling.

Disregard the notion of stepping out of your comfort zone and embrace what comes naturally. Whether attending events, networking in-person, or using social media. Make sure you are relaxed in your environment so others feel at ease with you. Choose the venues that make the most sense and that you are familiar with, using them as often as possible. People simply need to know where to find you. Your social networks are necessary, but you don’t need all of them if you are consistently present and focused in one business initiative at a time.

Everyone is capable of following a pattern, trend, or recipe for success. Dare to determine your own personal direction and see where it takes you. There is an element of fear for many of us in exposing who we are and making changes. Many times, we know what to do but don’t act on it. A new year brings us opportunities to evaluate the best way to make decisions in our life and business image. Take you first step by taking inventory of your special talents, dig deep, and share them with others. There is no one else who can do exactly what you can do…believe it.

happiness in life and business

 

Sources:

Zetlin, M., 2016. 9 Surprising Ways Just Being Yourself Can Make You Remarkably Successful, http://www.inc.com/minda-zetlin/9-surprising-ways-just-being-yourself-can-make-you-remarkably-successful.html

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Best Ways to Differentiate Yourself Online

individualityDifferentiating yourself from others inspires confidence in those around you.  It shows that you are comfortable trying new things and incorporating what is unique and distinctively valuable instead of relying on established and often dated perceptions. This personal sense of self carries over to relationships we create and business concepts we generate. The thing that motivates us to take pride in our moral compass and exclusive talents can be what makes our business stand out from the rest.

Deconstruct Your Mental Process

Your business is built by you and contains your personalized fingerprint. Examine your original thought process for beginning your company to find the basis for why you felt your business would be better than your competitors. Don’t underestimate your ideas because they are usually better than you realize and only you can adequately explain why. This means that only you can clarify what sets your product or service apart from the rest. You are not just selling this concept; you are representing an idea or situation that your audience will want to gravitate toward.

Practice Empathy

When you are focusing on the customer solution, step into their shoes and show them that it’s not just your materials and features that will improve their lives, but your vision of how a company should operate and appreciate its customers. There are plenty of products and services out there, but you’ll treat them with respect and make it a fun experience. They will choose your environment.

The Right Combination of Push and Pull

Customers often ready themselves to make purchases by having a set of expectations based on past experience. Take them in a less predictable direction by highlighting the emotional investment, value of accessible information, a simple process, and a new way of thinking. Let them come to you when they have finished evaluating your offer and determined a need. If they believe in you and your process, they will return prepared to purchase and share their discovery with others.

Know What Works

Your online presence should reflect your thinking with the latest tools and strategies that make you searchable across several platforms and devices with updated ideas and fresh presentations. Don’t exaggerate what your company offers; keep it simple and honest. You know you have great content if it gets their attention in 30 seconds, makes them want to sign up for a free offer, engage with comments, or download free webinars. Monitor reactions and note best times of day for responses, the demographics being used, and the trends that led you to your targeted audience. Be approachable and consistently available to solve the consumer’s problem. social media tools

Advice

Remember that your competition is no longer local. Online industries are worldwide. Know your goals, messages, and advantages that separate you from others and result in a lifestyle improvement and better customer relationships. Remove any clutter from your websites and social sites so you are easy to identify and find when visitors need you. Embrace technology and change, bolstering positive reactions and flexibility to stay sharp. Creativity within your niche is paramount. Hire an agency to work with you if that is what it takes to get you there.

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