Archive for category social media content writing

Rincon, Puerto Rico: Exploring the Area

tropical-rooftop-of-our-rincon-rental-coffee-at-sunrise

Tropical rooftop rental paradise in Rincon

If you want to find the best opportunities for fun and adventure, take a look what I discovered in the west coast town of Rincon, Puerto Rico. Hiking, water sports, dining, and nature at places both on and off the beaten path, just out of peak tourist season.  This trip happened at the end of November.

The rates to fly to Puerto Rico are extremely reasonable this time of year. The San Juan airport is the main international airport on the island, it is small and easy to navigate, and a short walk to get to the car rental area. Take a carry-on and you will breeze right through your flight schedule.map-of-puerto-rico

There are typical car rental rates in November, but a bigger selection of newer cars to choose from with very low miles. My car had 128 miles on it and still had the plastic on the seatbelt connections and the new car smell. I had 2 hours and 15 minutes to get to the surfing beach town of Rincon, Puerto Rico. I could have flown into the closer Aguadilla Airport, but San Juan had less expensive options and I wanted to explore anyway.

The Mental Adjustment

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Rooftop rental with seating, hammock, and pool

It’s my belief that traveling to my destination is part of the vacation. Snacks and drinks in the airport, reading a book I’ve been dying to crack open during a layover, a movie on the plane ride, and hopefully a window seat for take-off and landing, are part of the experience. It helps if you revert to child-like wonder from the moment you leave work and start packing. A perk of my trip is a membership to Dreamtrips travel club and having what is called “Rovia bucks” gained from sharing the club with friends who love to travel as well as I do. This club account paid for my airline ticket and sent me through expedited security lines. I didn’t start spending money until I picked up my rental car. I could have covered my accommodations by searching for a pre-packaged vacation or an available hideaway in the area but opted for a private rental option with friends who live in Puerto Rico instead.

There are many places to see between San Juan and Rincon driving along the west coast of Puerto Rico and I had researched a few ideas ahead of time. Waking in a comfortable bed on the first day in my Rincon rental, I felt the ceiling fan and open windows blow the humid 82-degree air over my body and was immediately psyched for morning coffee on the rooftop. I left the rain and chilly air of Charlotte, North Carolina, far behind to stay with people who spend six months of the year in Puerto Rico’s Rincon area who were going to be really helpful finding my kind of vacation entertainment. I walked upstairs to find myself in a tropical paradise of plants, outdoor cushioned furniture, a hammock, and a small pool. The sky was blue and I could see the ocean in the distance. I was already taking pictures to send home.

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The old church sign at my Rincon rental

The rental I was staying in used to be an old church. It was an open floorplan, light wood, tile floors, and brightly colored walls with beach themed decoration; totally my idea of an oceanside cottage. Three bedrooms and two baths with one outdoor shower made it perfect to share as everyone had their own privacy. Open windows allowed us to be serenaded by tree frogs at night and awakened by crowing roosters in the morning.

Caribbean Beaches

We all eased into the first day with a trip to local Rincon beaches. Getting from point A to point B means navigating roads that are only a lane and half wide with periodic hairpin blind turns. Take the extra car rental insurance and bravely explore. Eventually, you will be driving like the locals, in the middle of the road, relying on reflexes, and blowing through red lights late at night. You will note the cars parked outside their residences are marked by a series of fender benders with age.

Local Rincon Beaches

Local Rincon Beaches

Sandy Beach, like many beaches, is lined with palm trees on one side and turquoise ocean water on the other. Since the area is known for surfing, many of the beaches are rocky and it’s hard to walk into the water without tripping, but Sandy Beach is “swimming friendly” where you can walk easily in and out of the water, snorkel and float, then relax on a beach chair. A convenient boutique size hotel and bar called Tamboo is on the beach when you feel like getting some food and refreshment. Stay the day or hop over to Steps Beach – named for the mysterious cement stoop – sitting in the water near the shore. This beach is a little rocky, but good for snorkeling since there are places for fish to play hide and seek.

Beaches in Rincon

Dome Beach in Rincon

Dome beach was once an active military installation that officially shuttered its doors in 2012. Within the dome was a boiling nuclear superheater run by general electric from 1965-68. There is now a museum of atomic science, a local surfing beach with trails, rocky outcrops and a view of the mysterious looking dome over the tropical trees and vegetation. It is now a premier surfing beach for skilled locals and tourists.

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Rincon Lighthouse

Next to Dome Beach is the Rincon Lighthouse sitting atop a small hill. You may find a stand for handmade jewelry outside, a grassy courtyard is often used for weddings for its picturesque views of beaches from above, and there is a convenient restroom facility.

Beach Activities and Equipment Rental

Rincon paddle boards rental

Rincon Paddle Boards

If you like watersports, locate Rincon Paddleboard Rentals owned and operated by Damiano and Chicako who are Rincon locals. Find them on the main website or on Facebook and learn about how they can teach you to paddleboard, surf, kayak, and snorkel as well as take you on tours. They have all the necessary equipment for each activity

paddle boards Rincon Puerto Rico vacation

“Big Red” Paddle Board, Rincon Paddle Board Rental

available to rent. Tell them Jessica Headrick sent you for a surprise on your visit. They are located on the beach and can take you out as soon as you are ready. Keep in mind that Puerto Rico has 501km or 311 miles of coastline and this is just the western section.

Dining and Accommodations

Playa Maria Beach access is next to the Calypso Café which has a bar with live music in the evenings. There are a couple of beach shops that provide great reasons to get out of the sun for a bit, soothe your skin, and hydrate.

Rincon resort Puerto Rico

The Lazy Parrot Mini Resort, Rincon, PR

The Lazy Parrot Mini Resort in Rincon has an island atmosphere suitable for events and weddings. It has hotel rooms and suites, a gift shop, restaurant, and poolside bar in the courtyard. Stay there to take complete advantage of the amenities or just visit the bar and take in a game or two over a local Medalla beer.

Grab an authentic English style breakfast or tea at the English Rose Bed and Breakfast located up a winding road surrounded by lush foliage, ending on a hilltop with breathtaking views for miles. Have a relaxing brunch or reserve a guesthouse overlooking the pool and stay a while.

local curbside restaurant in Rincon, PR

Aloha Surf Curbside bar and restaurant

The Aloha Surf is an outdoor food stand and bar right in town beside other local restaurants. The owner, Crystal, may be your chef,  creating local favorites like fresh seafood, steak, chicken, and pork pinchos which are pieces of meat pierced with a stick like a kabob. Empanadillas are another Spanish dish of pastries filled with the same meats as the pinchos either chopped or ground. These finger foods are very popular fare found along every roadside throughout the island, but there are always those that come highly recommended over others.

Located right on the beach, La Copa Llena at the Black Eagle is the setting for spectacular sunsets, unique menu items and specials like Poke (a yellow fin tuna dish), tostones (mashed green plantains), butter-poached mackerel, and ribs that melt in your mouth.

sunsets islands puerto rico rincon

Sunset at Hotel Villa Cofresi

The Hotel Villa Cofresi is a beach resort. Upon entering you will see their gift shop, pass by an open-air game room with billiard tables on the right and a pool on the left, and then find a seat at the bar overlooking the pelicans and boats on the ocean. Their signature drink, The Pirate Special, is several types of rum mixed with coconut milk, sprinkled with cinnamon, and served inside a freshly opened coconut shell. The entire drink does not fit in the coconut so it comes with an overflow cup. It is the perfect drink at the end of a beach day.

Finding fresh seafood in Rincon is not hard to do, but if you are looking for an exceptional recipe and presentation, you need to visit Saltaire and the Casa Verde Hotel. The chef, Christopher, studied the culinary arts while living in New York City where he refined his skills in fine dining and opened a restaurant in Puerto Rico. He showcases the variety of fresh catches, such as red snapper, along with lamb chops, stuffed mushrooms, fresh gnocchi, and even coconut bread pudding. The outdoor bar on the ground floor is decorated with little white lights and potted plants for ambiance and there is plenty of room to dance in the evening.

Saltaire is only open during Puerto Rico’s winter season – November through April -and we were lucky not to miss them! Contact them at Saltaire.info@gmail.com to ask about specials and tell them Jessica Headrick sent you!

 Day Trips from Rincon

My separate article on Click link〉〉Side Trips from the Town of Rincon, Puerto Rico features details of visiting the following locations by car:

The best part of my trip: La Cueva del Indio with caves and isolated beaches an hour and a half north of Rincon in the town of Arecibo.

A third article titled Click link〉〉 Arecibo, Puerto Rico: The Caves of Cueva del Indio is dedicated to this location with many photos of the site and is certainly worth reading!

The end of this visit was filled with memories of things that can’t be seen or experienced elsewhere. Puerto Rico is loaded with other activities, beaches, restaurants, shopping, and historical sites. That will be the subject of another trip.

I would not have necessarily thought of taking a trip just after Thanksgiving, but Dreamtrips Rovia bucks eventually expire after a year and I wanted to take full advantage of my travel dollars. It’s hard to imagine needing the incentive to travel, but many of us put off plans more than we act on them. I joined the travel club to be sure I would see new places at least once a year if not several times each year. For more information, email me at scribesyndicate@gmail.com.

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The Secret for a Successful Life and Business in 2017

personal and business developmentWe live in an age that loves the peculiar and the original evidenced by reality shows, presidential elections, and entrepreneurial creativity. If ever there was a time to let your unique personality gleam, it is 2017. Your business image can be carried through your exclusive life story to connect with the public on a whole new level of rationale.

Your business identity is securely connected to characteristics of your personality. Think about how you arrived at your current profession and where your passion first derived. Start with the details of what you do and why it is important to your clients.

What led you to develop your expertise and share it with your clients?

What makes you remarkable?

The answers will lead you to the niche that takes the most advantage of your unique personality traits, skills, and innate abilities. Act on this.

Believing in Success

Your customers know why they chose you and you need to listen to the positive comments and feedback as you discuss business. Believe in the image you project to them and repeat it to new clients with confidence. This is how others feel about you and it may be more accurate than your internal view which you have carried with you for most of your life and likely needs an overhaul.

Talk about what you have learned and know about your industry. Make a list of your successes, awards, and achievements and prepare to be amazed. Convey your passion to the media by taking advantage of opportunities to share your story. Thank people who share your praise with friends, co-workers, and clients by maintaining relationships and returning the favor.

Strengthen your story by revisiting it weekly or monthly and watch it evolve with new perceptions as you fine-tune your vision of your business acumen and character. A fresh look keeps it compelling.

Disregard the notion of stepping out of your comfort zone and embrace what comes naturally. Whether attending events, networking in-person, or using social media. Make sure you are relaxed in your environment so others feel at ease with you. Choose the venues that make the most sense and that you are familiar with, using them as often as possible. People simply need to know where to find you. Your social networks are necessary, but you don’t need all of them if you are consistently present and focused in one business initiative at a time.

Everyone is capable of following a pattern, trend, or recipe for success. Dare to determine your own personal direction and see where it takes you. There is an element of fear for many of us in exposing who we are and making changes. Many times, we know what to do but don’t act on it. A new year brings us opportunities to evaluate the best way to make decisions in our life and business image. Take you first step by taking inventory of your special talents, dig deep, and share them with others. There is no one else who can do exactly what you can do…believe it.

happiness in life and business

 

Sources:

Zetlin, M., 2016. 9 Surprising Ways Just Being Yourself Can Make You Remarkably Successful, http://www.inc.com/minda-zetlin/9-surprising-ways-just-being-yourself-can-make-you-remarkably-successful.html

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Best Ways to Differentiate Yourself Online

individualityDifferentiating yourself from others inspires confidence in those around you.  It shows that you are comfortable trying new things and incorporating what is unique and distinctively valuable instead of relying on established and often dated perceptions. This personal sense of self carries over to relationships we create and business concepts we generate. The thing that motivates us to take pride in our moral compass and exclusive talents can be what makes our business stand out from the rest.

Deconstruct Your Mental Process

Your business is built by you and contains your personalized fingerprint. Examine your original thought process for beginning your company to find the basis for why you felt your business would be better than your competitors. Don’t underestimate your ideas because they are usually better than you realize and only you can adequately explain why. This means that only you can clarify what sets your product or service apart from the rest. You are not just selling this concept; you are representing an idea or situation that your audience will want to gravitate toward.

Practice Empathy

When you are focusing on the customer solution, step into their shoes and show them that it’s not just your materials and features that will improve their lives, but your vision of how a company should operate and appreciate its customers. There are plenty of products and services out there, but you’ll treat them with respect and make it a fun experience. They will choose your environment.

The Right Combination of Push and Pull

Customers often ready themselves to make purchases by having a set of expectations based on past experience. Take them in a less predictable direction by highlighting the emotional investment, value of accessible information, a simple process, and a new way of thinking. Let them come to you when they have finished evaluating your offer and determined a need. If they believe in you and your process, they will return prepared to purchase and share their discovery with others.

Know What Works

Your online presence should reflect your thinking with the latest tools and strategies that make you searchable across several platforms and devices with updated ideas and fresh presentations. Don’t exaggerate what your company offers; keep it simple and honest. You know you have great content if it gets their attention in 30 seconds, makes them want to sign up for a free offer, engage with comments, or download free webinars. Monitor reactions and note best times of day for responses, the demographics being used, and the trends that led you to your targeted audience. Be approachable and consistently available to solve the consumer’s problem. social media tools

Advice

Remember that your competition is no longer local. Online industries are worldwide. Know your goals, messages, and advantages that separate you from others and result in a lifestyle improvement and better customer relationships. Remove any clutter from your websites and social sites so you are easy to identify and find when visitors need you. Embrace technology and change, bolstering positive reactions and flexibility to stay sharp. Creativity within your niche is paramount. Hire an agency to work with you if that is what it takes to get you there.

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How to Turn Writing into a Career

the content writers toolsI just read an article posted in Forbes Magazine by author, Kevin Kruse that cracked me up. As a writer, I can totally appreciate his list of recommendations to budding authors. Most of what I publish for myself and others is online, small writing projects, not actual books or novels. I’ve gone through several phases of learning while writing to be able to work for several hours at a stretch, recognize my avoidance tactics and disable them, and research material and images effectively. While Kruse directs his piece toward authors attempting to write books, this article is aimed more at today’s freelance writer segment and per-job contracts that are increasingly available due to the explosion of social media visibility.

What Makes a Good Writer

It is true that now is the best time to decide to be an author. Freelance writing is going through the roof. Many jobs being offered require no experience. Technology features can do basic editing for spelling and grammar if that is not your strong suit. There is more to copyediting than that, of course, but it is a start. You need to have an idea of what you would like to write about or, at least, an insatiable urge to write for your own entertainment or knowledge.

Kevin talks about how giving advice, teaching someone a task, or relating an event that happened to others, are tools for determining whether you can write. I wholeheartedly agree. If you can say it with authority and hold a person’s attention while painting a mental image of what to do, how to do it, and deliver a result or message, you just wrote something. You do need to know how to read and write, but your skill level will determine how much editing will be necessary when you are done.

Getting Started

There are online opportunities to write articles for websites and blogs, descriptions, profiles, and short stories. It does require some research to look for writing prospects, but a quick start for me was using content writing services like Textbroker and WriterAccess wordpress logo.pixabay free imageto get your feet wet and build a portfolio and skills. Once you feel confident, remove the training wheels by having your own website, blogging about different aspects of writing and working online to share your experiences and let potential clients find you directly. This is not your main source for new clients…read further.

Finding Clients

The way I personally get new clients is with face-to-face networking with people in business. These people need writers for websites, documents, emails, articles, and subject matter research, in all industries. No business is exempt from an online presence if they want to exist and grow in the next few years. Despite the social media marketing takeover, when people and businesses want to hire a creative person, they want to meet them for coffee, check out their personality, and get a feel for what a writer does. Your website comes in handy for specifics.

private business consultationKnow your intended audience to whom your words are directed. Imagine their likes, dislikes, needs, wants, and personality. You will have to keep your client in mind and their target customer as well, but you will learn to make effective suggestions. Your personal style will likely reflect the type of reading you enjoy, but don’t be afraid to dabble as you talk to your prospective clients and other writers with different styles and talent. Be the sponge that absorbs new techniques and ideas within your peer group. Challenge yourself through your work.

Your Online Portfolio

Be prepared for people to ask to see your work, explain the circumstances of the assignment and whether you prepare text only as opposed to having other online computer skills in SEO, keyword or link use, design and coding, creating or curating images, and embedding video. I recommend starting with text only at least in the beginning. Pricing can get more complicated and the more you offer, the longer it takes to complete the project. Have a list of other people you know who have these related skills you can recommend that don’t conflict with what your writing business offers.

Your Purpose

Published writing, no matter what form, is the gift of legacy. You are forever documented in hard copy or digital print. The story of “you” as you write can be found and referenced forever. This should sound exciting, not daunting. The purpose of writing is not perfection, but creativity that inspires emotion and understanding. Throw your “stories” out there and wait for feedback, both good and bad. You will learn every time. Learning is growth and that is exciting. Eventually, you will write about who you are and what you have learned with real enthusiasm.

key to success is your keyboardBe warned that you will often read more than you actually write. Good writing ideas come from reading and researching about everything related to your intended text. This ensures details will be authentic in both fiction and non-fiction writing. You need to love what you do for a living and the passion for doing it will come. “Life is about making an impact, not an income. And writers who know what they’re doing make both,” explains Kruse.

The following is a list of writing advice and tips from Kruse:

  • Have a great title to grab curiosity immediately
  • Create a wonderful cover or header image for visual interest
  • Generate and share a large number of positive reviews online through various media platforms
  • The description of your article, especially larger projects is critical and the first step in engaging your reader for longer than the quick title and cover ‘scan’.
  • Your front matter or first few lines of the first chapter are the clip of text or ‘quick view’ in searches
  • Focus on the quality of your writing, always improving and learning
  • Your larger works will publish with at least one typo regardless of the number of times it is copyedited
  • Writer’s block is laziness and avoidance
  • One book Kevin recommends on writing is “On Writing”, by Stephen King
  • Keep writing

Using Social Media

Interestingly enough, social media is not the best way to find readers, but it is a good way to keep current fans of your work connected as you publish more new material. It is also a good place to connect with peers and influencers in the writing community. 20-social-media-icons

On your professional writing website (the one you put together with your portfolio and blog roll as you were writing for a service or broker), you have activity dashboards displaying the sites analytics on the site or through Google. Take a look at the numbers of visitors, likes, shares, and comments to the blog articles you’ve been posting and boost your day. Your talent is valuable. Many people are amazed to know someone can write for a living. You have a skill they don’t have. Make sure your ‘About’ page tells who you are and how your passion for writing developed. Give visitors a day in your life as a writer.

Making a Living

While making a living full-time writing a book is difficult, it is much easier to write for several small clients and evolve into a niche that you find you are specifically drawn to and skilled at over time. Your income will start out small, but if you continue toward your goal, it will steadily increase until you wake up one day and realize you have the ultimate job for mobility and flexibility in a time where our experience in life and work are quickly going global.

In the beginning, you may need to supplement your income with other small income streams. Take a look at these flexible options than can be done from home, online, and only requiring a laptop or smartphone: Gig and Share Economy Opportunities, Direct Selling Opportunities.

If you are a budding writer or just curious about additional part time income, contact me at ScribeSyndicate@gmail.com and I will help you get started. Visit my website at ScribeSyndicate.com for a simple example of what a writing website might look like and the content it provides.

sharing economy image  direct sales image  Mini scribe logo

Resource:

Kruse, K., 2016, 50 Writing Tips From My 15 Years As An Author, http://www.forbes.com/sites/kevinkruse/2016/03/22/50-writing-tips-from-my-15-years-as-an-author/#332d51613904

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The Shift to Mobile Devices and Design

LinkedIn_background_04We are all familiar with the difference between using a desktop and a mobile device. Both display digital media on the internet, enabling us to view email, interact with social media, search for websites, listen to the radio, and watch television. As Wi-Fi became more accessible in public and more compact laptops, tablets, and smartphones made access to the internet more portable; we began using these devices throughout the day and from many locations. Smaller devices have increased the need for scalable design. What works great on a 17” screen with a keyboard or mouse, loses effectiveness on an often smaller, touchscreen device.

Size Matters

Design needs to work within a defined space by being easily navigated through swipes, pinches, zooms, and clicks. This intimately touchable area may only be 4” and needs to react to brief and deliberate fingertip contact to grab viewers’ emotions and awareness in a minuscule time frame. If a touchscreen requires multiple attempts to change pages or views, the visitor is frustrated and moves on to a more friendly design. The correct reaction slows the consumer down to focus on getting to know your site better. Mobile design is like a series of blind dates and the one with the best first impression wins every time.  speedox.computer.cellphoneimage.

What are Micro-Moments?

In the last few years, the sheer volume of online content has caused consumers to resort to scanning the bulk of this media looking for something to almost leap off the page and grab their attention. A new term has been coined in the industry to describe the intense moment of sudden interest: Micro-moments. These tiny moments of time are almost a subconscious reflex reaction. They are happening most often throughout the day on convenient, handheld smartphones. Customers are searching the web while standing in line at the store, stuck in traffic, or walking the dog. Their attention is already divided and you have to reach out and snag it.

How to Master the Moments

What are the ingredients to the perfect micro-moment? You have about one minute to get it right. Know your users intent and be in the right place at the most opportune time.  This requires an extremely focused campaign, PPC advertising, and paid social media posts to find your target audience. Then you’ll need the perfect image, call to action, and placement on the page. Continue to test and review results because they are ever evolving. When it comes to video, micro-moments can last as long as four minutes. Your goal is to connect in the briefest time possible but still evoke that emotional reflexive response.

Advice to Business Owners

It is important to have a team, whether internal or external, with a plan to test and monitor results to optimize your websites, user experience, and ads. If not, you risk losing traffic and customers. Always be up to date on your business, marketing, mobile design and technology.     speed image

References

Solis, B., 2015. The New Moment of Truth: Google’s Micro-Moments Reshape the Marketing Funnel, Best Practices: 10 Ways Marketers Can Compete for Micro-Moments

http://adage.com/article/digitalnext/practices-cmos-advantage-micro-moments/298855/

Scheimer, M. 2015. Marketing, social media, and startups on a budget, digital marketing 2016: Five Areas of Focus, http://www.myfrugalbusiness.com/2015/11/digital-marketing-2016-mike-schiemer.html

Think with Google, 2015. An Introduction to Micro-Moments: What We’ve Learned, https://www.thinkwithgoogle.com/collections/micromoments.html

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Social Media is More Than a Facebook Page

Social MediaSocial Media involves many different sites, individually or connected to each other through links (share buttons) that increase visibility when marketing. What began as a way of personal networking between friends and family are more often being used for business marketing. Each site has special tools for sharing your presence and interacting through conversations and images.

What is it?

Consumers won’t always follow a brand on social media, but they still want to be able to connect when they are ready. Social Media offers a point of contact by making your content constantly available and visible. It is important to find the right platform for your business, give your consumers a reliable place to find you, and create purpose driven posts. Some sites will be more compatible with your specific business goals.

  • Facebook allows companies and consumers to interact by liking a page or post.
  • Facebook and Twitter are great for connecting with brands.
  • Pinterest and YouTube work best for getting information.

How to Use it

Create content that inspires curiosity. Take the time to consider the perfect title to hook your audience and make sure it is relevant to the information that follows. Small paragraphs should contain a sentence that helps transition to the next. Incorporate social share buttons, not only for the convenience of your visitors but also to significantly increase the visibility of your content. If you manage to get some readers, then your content is good and that means some of them will be willing to share your content. They are only going to share if it is easily done in one or two clicks. Don’t make them copy and paste.

Why We Use it  

The purpose of Social Media has become a search for information and entertainment, not promotional pitches. What you really need to do is keep up the conversation with a constant stream of valid and stimulating content. You should be capturing email addresses for future customers by offering free useful tips, relevant downloads, or thought-provoking newsletters. Although your sales may start with activity on social media, the actual sale may not take place there.

Advice for Businesses Ownersanalytics

When introducing your message into social media, use the tools provided as part of the toolset but remember to use the complete function of the platform to get as much out of it as possible. Learn the potential of one platform entirely before adding new ones. A single optimized platform is better than several working at half their potential.

Be the company that monitors your social media complaints successfully. Ignoring them is easy to do, but the backlash from it can create a lasting impact. Protect your reputation by responding and resolving any customer service issues quickly.

References

Constable, K., 2015. 5 Ways for Online Entrepreneurs to Stand Out, http://www.entrepreneur.com/article/241938

Source: Thesocialms.com. 2015. http://blog.thesocialms.com/difference-content-marketing-social-media-marketing-seo/

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Boardroom Advisory Group, LLC Launches New Service to Address Corporate Lay-offs

Wed, Mar 9, 2016, 8:16AM EST

Boardroom Advisory Group, LLC Launches New Service to Address Corporate Lay-offs

CHARLOTTE, N.C., March 8, 2016 /PRNewswire-iReach/ — Boardroom Advisory Group, LLC announces the launch of its new executive portfolio service.   At its core is an innovative platform, which helps companies mitigate risk during difficult times of company downsizing and employee layoffs.  This unique service helps strengthen the severance agreement and maintain the positive public image of the company.  “Select” laid-off employees are identified as vetted, industry-specific experts who are available for contract-based work while seeking their next full-time career opportunity.

Executive Referral and Promotion

“Laying off employees is one of a company leader’s most stressful tasks,” stated Steve Driben, President & Chief Executive Officer of Boardroom Advisory Group, LLC.  “These leaders are continually seeking new ways to show their employees they personally care about them.  That is, until it is time to lay the employee off.  Human resource departments are then given the difficult task of handling the termination and explaining the severance agreement”.  Driben continued, “Final pay and benefits are discussed, company computers are taken away, user names/passwords are deactivated…in essence, the employee is stripped of their corporate identity”.

Boardroom Advisory Group helps strengthen the company’s severance agreement and maintain a positive brand image of the company.  Simultaneously, the laid-off individual is able to maintain a professional identity and affiliation through Boardroom Advisory Group during career transition, avoiding a gap-in-employment on their resume.  This small severance package add-on pays strong dividends by elevating the remaining company employee morale and the company’s public image.

Company leaders who proactively insert human empathy into their corporate identity can now demonstrate that they really do care about their current AND post-employment well-being of their employees.

In today’s challenging job market, enabling the laid-off employee to avoid a gap-in-employment on their resume is priceless.

Further information about Boardroom Advisory Group and how to become a member can be found at http://boardroomadvisorygroup.com/about/.

About

Boardroom Advisory Group, LLC is a North Carolina based company that assists corporate clients looking to mitigate risk and share positive communication during periods of company downsizing and layoffs.  The company supports industry and subject matter experts seeking to pursue consulting opportunities by providing a professional affiliation, improving online visibility and avoiding a gap-in-employment during career transition.  For more information, visit www.boardroomadvisorygroup.com.

Media Contact: Steve Driben, Boardroom Advisory Group, LLC, 704.559.9097, info@boardroomadvisorygroup.com

Scribe Syndicate Professional Content Writing Service is a member of Boardroom Advisory Group and provides writing service for executives profiles and articles containing and related to members’ subject matter expertise.

Photo – http://photos.prnewswire.com/prnh/20160307/341108LOGO

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

You can also contact Steve Driben or Jessica Headrick using the comment form below.

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