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What is Intelligent Sourcing?

email marketing

Although there are many creative ways to reach your potential customers, email marketing is still a vital way to target those who are the most qualified for your exceptional product or service. It is the most direct and effective way to connect with leads, nurture them, and transform them into loyal clients or consumers. And, it just happens to pair extremely well with Intelligent Sourcing.

Intelligent Sourcing is an advanced marketing service that locates the decision makers in any industry for the best direct marketing opportunities. Purchased email lists can’t compete with customized marketing intelligence tools. Each email list can achieve leads that are:

  • highly targeted
  • not recycled
  • low bounce rate
  • addressed correctly for the right decision maker
  • delivered at the most opportune time
  • designed with a personal touch

You are given the ability to market directly to the exact person, position, title, and profile of any target market, group, or person you prefer by defining:

  • the industry you wish to source
  • the goal of your campaign
  • the position or role of the person you require to reach

Nuclear Networking can provide this advanced service as well as determine additional demographic criteria including the size of the company, the location of the company, average annual revenue, product style, and more.

The team engineers go on to optimize your email marketing efforts through testing and enhancing your campaign from start to finish. They have the most progressive tools to measure the percentage of delivery, open rate, click through rate, and more. By analyzing variations of email copy and other variables, they can achieve the best results while maintaining the integrity of your message and its intended purpose. Using industry research, Nuclear Networking creates your email campaign with technology that can make it more successful than you ever imagined.

Intelligent Sourcing identifies potential leads in the most qualified audiences by:

  • industry
  • position
  • age
  • company size

It allows Nuclear Networking team engineers to crawl databases, social platforms, and other resources, to find profile matches. Then they source the most valuable information based on the desired profile criteria to increase response opportunity, such as:

  • current employment
  • position
  • contact information
  • multiple C-levels within the same company to increase your response opportunity

After collecting the profiles and initial contact information, the data is cleaned and formatted for direct email marketing, then imported into a private email database or email automation platform.

Quality email copy, subject lines, calls-to-action, and more are created to test during this campaign and submitted to you for positioning analysis, recommendations, and final approval. Once approved, Nuclear Networking sends emails on your behalf to a portion of the list to see what message performs best and the remaining emails are delivered using only the best copy.

Final reporting is submitted to you with detailed analytics including:

  • openscomputer with analytics page
  • clicks
  • bounces
  • engagement rates
  • sales funnel activity
  • heat mapping
  • conversion tracking
  • social demographic information
  • and more

Nuclear Networking adheres to all CAN-SPAM laws with transparency and honesty to ensure your business is not unnecessarily penalized.

An Intelligent sourcing case study: A STORY ABOUT CHOCOLATE AND BEER 

In this real-life example, Nuclear Networking used Intelligent Sourcing and the processes above, to source and contact hundreds of major breweries across the USA and offer them samples of the liquid chocolate Cholaca to infuse in their beer. This product was picked up by over 283 breweries in the first 3 months of the Intelligent Sourcing and email marketing campaign.

Author, Jessica Olma, Scribe Syndicate, 3.16.18

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5445 DTC PKWY Floor 14 Penthouse 4
Greenwood Village, Colorado 80111

For more information, visit Nuclear Networking.com

For a personal connection, please reach out to:

Don Klos, Director of Business Development

Don.klos@nuclearnetworking.com

704-491-9504

Ask about the free analysis for SEO/SEM Advertising and Marketing of your current business strategy compared with several of your biggest competitors showing the advantages you need to utilize as well as weaknesses that are slowing you down in your search for the best way to achieve organic online marketing growth.

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How to Stay on the “Bleeding Edge” of Internet Marketing

SEO, marketing, advertisingThe average business owner has a lot on their plate from developing a business plan, putting together a team of advisors, preparing for transitions, leveraging technology, emergency and safety procedures, and establishing a presence in the marketplace. You need to focus on those areas that will have the most impact on your business’ success and growth.

When it comes to marketing and advertising online, many understand the concepts involved, but don’t have time to research or implement it properly. Digital marketing and advertising technology are extremely hard to keep up with for 3 main reasons:

  • Ever changing search algorithms – Are your onsite SEO algorithms compliant? How does Google see you?
  • User psychology – What does your target audience need from you? How can you deliver it effectively? Distinctively?
  • Software tools – Is your site healthy? Is it loading quickly, functioning properly?

Every business owner should consider their online presence when doing strategic planning since it has become the most visible location for advertising today. We are still using traditional forms of advertising, but they must be combined with digital marketing as newer generations don’t recognize businesses without it. Most millennials are using the Internet exclusively to find services. Some businesses remain very relationship and referral driven, but the digital audience is a huge segment of the population and neglecting them is costly.

Get educated on your options or be prepared to partner with the professionals who can help you put your processes in place.

Begin by evaluating the successes and shortcomings from the past year, future business goals, and plans in other key areas. What are your strategic objectives for branding and promotion across one calendar year or longer? Are you actively making decisions about new projects throughout the year requiring a preplanned timeline?

A combination of three things will support your objectives for digital marketing, allowing you to succeed at capturing the attention of your target audience.

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Local Citation Building and Optimization

Citations are core industry platforms that Google deems necessary for a strong foundation in SEO and local brand awareness. They function like microsites on each major platform.

Can You Do It Yourself?

Sure, but it’s time-consuming, complex, and kills your profit margin. You might want to differentiate your agency from your competitors without burning valuable staff time.

When it comes to software and/or professional expertise, do you really know what you’re buying? Or are you gambling with your money? Most business decisions are made based on metrics and knowledge as opposed to chance, and this is no different.

I’ve found a company that impresses me with their willingness to help educate small business owners to a point of making these critical decisions. Some of these small businesses are other digital marketing companies needing a competitive boost. There is no cost to find out whether you need their services or require a better fit elsewhere. This is the new way of doing business and they are on the “bleeding edge”. Here’s what they do:

Taking your anticipated investment amount, they multiply it through online and digital platforms to create a customized competitive analysis that maps everything out for you. Then they let you know what your financial investment will be and the return you can expect in your specific competitive space.

Once informed about whether the money is worth investing in their services, it’s up to you to decide when or if you want to partner with them.

Partnering with Nuclear Networking

Nuclear Networking is an online marketing and marketing technology company with locations in Atlanta, GA and Denver, CO. They boost marketing ROI up to 300% faster than their competitors to deliver over 4-5 times in returns. The company provides technical marketing services to B2B and B2C companies and marketing agencies. Nuclear Networking began in the government sector where many new technology advancements start, then branched out to work with large, high-profile business clients nationwide. Having felt strongly about the small business segment having the biggest need of the newest digital marketing services from the beginning, they are now reaching out.

The team includes highly-trained individuals with backgrounds that include:

  • Top-MBA business insight and market analyst with almost 10-years in market and competitive intelligence leadership for global corporations
  • S. government and military intelligence contributing to “bleeding edge” technology
  • Secure coding and database management
  • Engineers who design code and Google algorithms along with analysis

Nuclear Networking supports companies ranging from startups to large enterprises and is an approved Google Partner, keeping you Google compliant and search-engine optimized. They provide unique performance analytics, competition analysis, paid ad campaigns and conversion marketing as an extended offering to their normal web-based services. They take you to the next level in digital marketing areas you may not have been able to cover in-house by:

  • Looking for the soft spot in your market and competitive advantage to find new opportunities to market to your target audience
  • Deconstructing your primary competitors’ SEO campaign to build a precise keyword strategy that drives your entire digital marketing plan
  • Searching for any SEO weaknesses, ensuring your site is up to Google’s algorithmic specs while determining your exposure goals and formulating a custom SEO strategy
  • Applying keyword research and optimization, content generation, and a multitude of front-end SEO methodologies that tie into your overall SEO execution

SEO, SEM, customizeThey have a proprietary methodology that drives your site to the top of search engines and stabilizes SERP rankings, using Google Smart Services™ and best practices. Their in-house software developed in 2010 is constantly updated and enhances Google Analytics and other data sources by about 3 times. This includes unique on-site behavioral analytics developed in-house, analytics implementations (usually the missing piece), in-depth competitor deconstructs and custom solutions for e-commerce sites.

They also have some tools and tactics to make sites perform extremely well organically, aided by SEO, paid ads and re-marketing, and inbound marketing deliverables.

They monitor Google’s search algorithms for your site’s performance and content for algorithm-related risks, which keeps you in good standing, maintains your SEO performance and ranks you for the highest search terms.

Pick Your Solution

Nuclear Networking also works with the clients you refer and customizes offerings to complement the sites you build and services you offer.

  • You can stay involved or outsource your internet marketing services to them.
  • Use them as an extension of your company and instantly provide your agency with a full-service internet marketing department.
  • Have them work behind the scenes as an invisible extension of your company, delivering white-labeled service with no client interface, allowing your customer service team to handle client relationships.

If you are serious about improving or expanding your business, pick a link below, call 704-491-9504 or email don.klos@nuclearnetworking.com with questions about Nuclear Networking.

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The Secret for a Successful Life and Business in 2017

personal and business developmentWe live in an age that loves the peculiar and the original evidenced by reality shows, presidential elections, and entrepreneurial creativity. If ever there was a time to let your unique personality gleam, it is 2017. Your business image can be carried through your exclusive life story to connect with the public on a whole new level of rationale.

Your business identity is securely connected to characteristics of your personality. Think about how you arrived at your current profession and where your passion first derived. Start with the details of what you do and why it is important to your clients.

What led you to develop your expertise and share it with your clients?

What makes you remarkable?

The answers will lead you to the niche that takes the most advantage of your unique personality traits, skills, and innate abilities. Act on this.

Believing in Success

Your customers know why they chose you and you need to listen to the positive comments and feedback as you discuss business. Believe in the image you project to them and repeat it to new clients with confidence. This is how others feel about you and it may be more accurate than your internal view which you have carried with you for most of your life and likely needs an overhaul.

Talk about what you have learned and know about your industry. Make a list of your successes, awards, and achievements and prepare to be amazed. Convey your passion to the media by taking advantage of opportunities to share your story. Thank people who share your praise with friends, co-workers, and clients by maintaining relationships and returning the favor.

Strengthen your story by revisiting it weekly or monthly and watch it evolve with new perceptions as you fine-tune your vision of your business acumen and character. A fresh look keeps it compelling.

Disregard the notion of stepping out of your comfort zone and embrace what comes naturally. Whether attending events, networking in-person, or using social media. Make sure you are relaxed in your environment so others feel at ease with you. Choose the venues that make the most sense and that you are familiar with, using them as often as possible. People simply need to know where to find you. Your social networks are necessary, but you don’t need all of them if you are consistently present and focused in one business initiative at a time.

Everyone is capable of following a pattern, trend, or recipe for success. Dare to determine your own personal direction and see where it takes you. There is an element of fear for many of us in exposing who we are and making changes. Many times, we know what to do but don’t act on it. A new year brings us opportunities to evaluate the best way to make decisions in our life and business image. Take you first step by taking inventory of your special talents, dig deep, and share them with others. There is no one else who can do exactly what you can do…believe it.

happiness in life and business

 

Sources:

Zetlin, M., 2016. 9 Surprising Ways Just Being Yourself Can Make You Remarkably Successful, http://www.inc.com/minda-zetlin/9-surprising-ways-just-being-yourself-can-make-you-remarkably-successful.html

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The Shift to Mobile Devices and Design

LinkedIn_background_04We are all familiar with the difference between using a desktop and a mobile device. Both display digital media on the internet, enabling us to view email, interact with social media, search for websites, listen to the radio, and watch television. As Wi-Fi became more accessible in public and more compact laptops, tablets, and smartphones made access to the internet more portable; we began using these devices throughout the day and from many locations. Smaller devices have increased the need for scalable design. What works great on a 17” screen with a keyboard or mouse, loses effectiveness on an often smaller, touchscreen device.

Size Matters

Design needs to work within a defined space by being easily navigated through swipes, pinches, zooms, and clicks. This intimately touchable area may only be 4” and needs to react to brief and deliberate fingertip contact to grab viewers’ emotions and awareness in a minuscule time frame. If a touchscreen requires multiple attempts to change pages or views, the visitor is frustrated and moves on to a more friendly design. The correct reaction slows the consumer down to focus on getting to know your site better. Mobile design is like a series of blind dates and the one with the best first impression wins every time.  speedox.computer.cellphoneimage.

What are Micro-Moments?

In the last few years, the sheer volume of online content has caused consumers to resort to scanning the bulk of this media looking for something to almost leap off the page and grab their attention. A new term has been coined in the industry to describe the intense moment of sudden interest: Micro-moments. These tiny moments of time are almost a subconscious reflex reaction. They are happening most often throughout the day on convenient, handheld smartphones. Customers are searching the web while standing in line at the store, stuck in traffic, or walking the dog. Their attention is already divided and you have to reach out and snag it.

How to Master the Moments

What are the ingredients to the perfect micro-moment? You have about one minute to get it right. Know your users intent and be in the right place at the most opportune time.  This requires an extremely focused campaign, PPC advertising, and paid social media posts to find your target audience. Then you’ll need the perfect image, call to action, and placement on the page. Continue to test and review results because they are ever evolving. When it comes to video, micro-moments can last as long as four minutes. Your goal is to connect in the briefest time possible but still evoke that emotional reflexive response.

Advice to Business Owners

It is important to have a team, whether internal or external, with a plan to test and monitor results to optimize your websites, user experience, and ads. If not, you risk losing traffic and customers. Always be up to date on your business, marketing, mobile design and technology.     speed image

References

Solis, B., 2015. The New Moment of Truth: Google’s Micro-Moments Reshape the Marketing Funnel, Best Practices: 10 Ways Marketers Can Compete for Micro-Moments

http://adage.com/article/digitalnext/practices-cmos-advantage-micro-moments/298855/

Scheimer, M. 2015. Marketing, social media, and startups on a budget, digital marketing 2016: Five Areas of Focus, http://www.myfrugalbusiness.com/2015/11/digital-marketing-2016-mike-schiemer.html

Think with Google, 2015. An Introduction to Micro-Moments: What We’ve Learned, https://www.thinkwithgoogle.com/collections/micromoments.html

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