A few months ago, I was invited to participate in a Business Writer’s Workshop in the Denver, CO area on Meetup.com. I thought it was a fabulous idea to gather entrepreneurs and individuals needing to create content for their websites, blogs, educational or informational downloads for clients, and fun custom projects.
Not only do those who write their own business or project content get advice from professional writers, editors, and publishers, but they share what they look for on other business or hobby websites in different industries, which provides valuable research for the writing professionals.
The host of the group is a real estate agent, Victoria Fitch, who has been in the Denver area her whole life. Conversation in her industry centers around real estate and how to optimize landing pages or create an informative blog article for all the different localities in the Denver area. I am now co-hosting the group and share digital content writing and editing tips that may be helpful for everyone, whether you are writing on your own because you enjoy it or simply have budget constraints.
Other writers in the group work in very different areas of the industry and share experiences in business such as developing competitive rates, marketing their skills, learning about other areas of interest, and finding time to maintain our own content as we write and edit for others. All are open to suggestions on new processes to improve and expand business. We all have unique perspectives!
Victoria originally described her new meetup as “an opportunity for local professionals to meet bi-monthly and share their business writing.” Members discuss their current projects, such as building a website, starting a blog, or publishing a book, to share and receive support from a collaborative environment. We invite speakers to present information on business writing and related resources.
Once you’ve visited the meetup site, you can request to join our Business Writer’s Workshop Facebook Group for more information and additional resources.
If this sounds like a great opportunity to you, please go to the meetup site to let us know
you’d like to attend.
Friday, July 27, 2018
9:30 AM to 11:00 AM
Every 2 weeks on Friday – next 2 dates are August 10th and 24th
Although there are many creative ways to reach your potential customers, email marketing is still a vital way to target those who are the most qualified for your exceptional product or service. It is the most direct and effective way to connect with leads, nurture them, and transform them into loyal clients or consumers. And, it just happens to pair extremely well with Intelligent Sourcing.
Intelligent Sourcing is an advanced marketing service that locates the decision makers in any industry for the best direct marketing opportunities. Purchased email lists can’t compete with customized marketing intelligence tools. Each email list can achieve leads that are:
- highly targeted
- not recycled
- low bounce rate
- addressed correctly for the right decision maker
- delivered at the most opportune time
- designed with a personal touch
You are given the ability to market directly to the exact person, position, title, and profile of any target market, group, or person you prefer by defining:
- the industry you wish to source
- the goal of your campaign
- the position or role of the person you require to reach
Nuclear Networking can provide this advanced service as well as determine additional demographic criteria including the size of the company, the location of the company, average annual revenue, product style, and more.
The team engineers go on to optimize your email marketing efforts through testing and enhancing your campaign from start to finish. They have the most progressive tools to measure the percentage of delivery, open rate, click through rate, and more. By analyzing variations of email copy and other variables, they can achieve the best results while maintaining the integrity of your message and its intended purpose. Using industry research, Nuclear Networking creates your email campaign with technology that can make it more successful than you ever imagined.
Intelligent Sourcing identifies potential leads in the most qualified audiences by:
- company size
It allows Nuclear Networking team engineers to crawl databases, social platforms, and other resources, to find profile matches. Then they source the most valuable information based on the desired profile criteria to increase response opportunity, such as:
- current employment
- contact information
- multiple C-levels within the same company to increase your response opportunity
After collecting the profiles and initial contact information, the data is cleaned and formatted for direct email marketing, then imported into a private email database or email automation platform.
Quality email copy, subject lines, calls-to-action, and more are created to test during this campaign and submitted to you for positioning analysis, recommendations, and final approval. Once approved, Nuclear Networking sends emails on your behalf to a portion of the list to see what message performs best and the remaining emails are delivered using only the best copy.
Final reporting is submitted to you with detailed analytics including:
- engagement rates
- sales funnel activity
- heat mapping
- conversion tracking
- social demographic information
- and more
Nuclear Networking adheres to all CAN-SPAM laws with transparency and honesty to ensure your business is not unnecessarily penalized.
An Intelligent sourcing case study: A STORY ABOUT CHOCOLATE AND BEER
In this real-life example, Nuclear Networking used Intelligent Sourcing and the processes above, to source and contact hundreds of major breweries across the USA and offer them samples of the liquid chocolate Cholaca to infuse in their beer. This product was picked up by over 283 breweries in the first 3 months of the Intelligent Sourcing and email marketing campaign.
Author, Jessica Olma, Scribe Syndicate, 3.16.18
For more information, visit Nuclear Networking.com
For a personal connection, please reach out to:
Don Klos, Director of Business Development
Ask about the free analysis for SEO/SEM Advertising and Marketing of your current business strategy compared with several of your biggest competitors showing the advantages you need to utilize as well as weaknesses that are slowing you down in your search for the best way to achieve organic online marketing growth.
From start-up companies to big investors, there are things you need to know about this “budding” industry. It’s hard to get the metrics for funding and it’s difficult to grow and expand a business without available reports and statistics to help brand and market your product. Maybe this article will help.
A Short History of Legalized Cannabis in the United States
In 2012, legal medicinal cannabis was finally realized and it should be one step closer to mainstream in 2018 as adults in California, Massachusetts, and Maine marketplaces pick up the pace for normalization of recreational use in America.
More medical marijuana is sold in California than anywhere else in the United States and the addition of legal recreational use is expected to grow the state’s already exploding market to $7 billion a year, according to the Associated Press. They are followed by continually increasing consumer markets in both Colorado and Washington, according to a report from Boulder-based BDS Analytics.
Recreational customers in both Washington state and Colorado increased cannabis product spending a combined 66% since 2015 to reach over $1.5 billion in 2016, and early projections showed yet another huge increase for 2017.
Aside from revenue, legal cannabis will also bring millions of dollars in investments and thousands of new jobs to these states. More than 10,000 people have already been employed in Washington’s legal cannabis economy. 
Marketing and Advertising Technology Is Critical to Business
Unlike traditional businesses, legal cannabis faces a unique dilemma. In the last few years, entrepreneurs, executives, and investors had almost no solid information to base business decisions on and had to rely mostly on instinct. “They didn’t have the types of financial information, benchmark data and in-depth market insight necessary to assess the competition, target investments and tackle new opportunities.”  But now it’s possible to hire the right marketing and advertising expert to find and filter this data and design, brand, and provide content that is compliant.
This gets around the following issues:
- The federal government currently doesn’t track the industry and detailed demographic information on jobs, the number of companies or taxes paid is not readily available.
- Each state approaches the cannabis industry differently. Some provide in-depth data; tax revenue generated, the names of licensed companies, and monthly or annual retail sales, but most states don’t.
- Entrepreneurs and investors usually find information on their markets by searching for filings and financial statements of publicly-traded companies. The cannabis industry reports that are publicly available are generally unaudited and only represent a small portion of the marketplace.
- Medical dispensaries are required to operate as non-profit, but their tax returns are not formally recognized by the IRS and are not publicly available.
The Marijuana Business Daily Factbook 2017 conducted a survey showing “investors who have already pumped money into the cannabis industry are planning on putting capital into nearly as many marijuana businesses in 2017 as they have in all previous years combined,” and “investors plan to invest half a million dollars on average in marijuana businesses this year alone.”
A huge number of new businesses entering the cannabis space has raised the level of competition and start-up costs are rising making it even more important to know how to approach the industry, a specific niche or market segment.
Enter Tetrah Marketing
Despite challenges, the industry still requires many of the same goods and services as mainstream companies. A huge number of secondary companies – businesses like Tetra Marketing – have sprung up offering traditional services in line with federal and government regulations and guidelines. Some cater to the cannabis industry exclusively; some serve multiple markets. Tetrah has a separate company for its traditional customers that has served many businesses in both the private and public sectors, including government and military contracts, since 2010. They have access to in-depth information that some of their competitors don’t which gives their clients an edge in their marketplaces.
If you are one of the forward-thinking owners of a cannabis start-up or are an existing company looking to differentiate yourself as you expand locally or across state borders, you will need to navigate an industry that has complex rules to marketing and advertising as well as marketplace data that is hard to find. Investors want to back initiatives using solid financial numbers and information along with an analysis of existing competitors. An analysis of the competition is just one of Tetrah Marketing’s vast array of services for a non-traditional industry; a one-stop shop for all things marketing in the world of marijuana.
- Web Design
- Content Marketing
- Print Collateral
- Workforce Management
If you are serious about your cannabis business or just want to say hello and ask some questions, fill out a service questionnaire, call Don Klos at 704-491-9504, or email at him at firstname.lastname@example.org.
 Black, L., 2017. Next Year Will Be Huge for Legal Weed, http://www.thestranger.com/weed/2017/10/11/25458111/next-year-will-be-huge-for-legal-weed?utm_content=buffer9d111&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
 Marijuana Business Factbook 2017: Executive Summary © Copyright 2017, Marijuana Business Daily, a division of Anne Holland Ventures Inc. Marijuana Business Daily, https://mjbizdaily.com/wp-content/uploads/2017/05/Factbook2017ExecutiveSummary.pdf
View this article on LinkedIn too.